Samantha Lapedus: Instructor
Samantha Lapedus, BA, is a highly skilled communications professional with over 12 years experience in the public relations field. Over the course of her career, she has turned little known brands into successful brands and developed innovative and impactful strategic public relations campaigns for such recognized names as The Walt Disney Company, Birks, and Kiehl's Since 1851 (L'Oreal), to name a few. With extensive private sector experience in both a corporate and agency environment, as well as a former agency owner, her expertise includes strategic PR planning and tactical development, brand management and consulting, media relations, social media, crafting of press materials and other collateral, event planning and management, media training, preparing speeches, as well as developing campaign analyses.
Originally from Toronto, Samantha is now located in Winnipeg, Manitoba. She holds an Honours B.A. from McGill University in Montreal.