Courses and Descriptions - No longer accepting applications: Marketing Management Diploma Program

Required Courses

Starting Fall 2013 - Please be advised that some courses will only be available during the daytime (9:00am - 4:30pm). See Important Program Changes  for a complete list of courses only offered during the daytime.

The Program consists of three components: Core Courses, Elective Courses, and Professional Edge Seminars. Students may take courses in any order as long as they have completed the required prerequisite. Applicants to the program have up to five years to complete the 416 hours of study

Elective Courses

Completion of  four of the following course

two from (72 hours total):

  • Customer Relationship Management
  • Marketing Research
  • Web Marketing Communications

AND two from (72 hours total):

  • Advertising Fundamentals
  • Project Management Fundamentals

Professional Edge Seminars

Completion of five one-day seminars or a combination of one- and two-day seminars (35 hours total)

Note: The Writing at University seminar is a required Professional Edge seminar for all certificate and diploma students who do not hold an undergraduate degree.

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