Marketing Research - DPS 15349
|DPS 15349||36 hours|
This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans. Participants will develop an understanding of the importance of marketing research, and through class lectures, course materials, and group and individual assignments, have the opportunity to practice the approaches and methods involved in researching markets.
On completion of this course, students will:
- Understand marketing research theory, statistical techniques and research applications;
- Apply qualitative and quantitative techniques and know what is required in the market research industry;
- Integrate marketing research to advertising testing, branding, public opinion, new product launching, and consumer analysis initiatives;
- Design and implement a survey project as well as a focus group project from start to finish.
- Textbook may be required