Media Relations for Public Relations - DPS 16086

DPS 16086 36 hours

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Media Relations begins from the premise that PR professionals who want media attention must first understand the expectations, corporate culture, and constraints of journalists. Students will learn about the complex interactions between those who make the news, those who report it, and those who consume it. The course includes theories and perceptions that influence the media and how the Internet is impacting contemporary media relations.


On completion of this course, students will:

  • Have insight into how journalists think and what their expectations and constraints are;
  • Understand the role of media and alternatives to it;
  • Understand the relationship between the media and PR professionals;
  • Be able to establish and maintain a positive relationship with the media.

Additional Comments

  • Textbook may be required
No longer accepting applications: Public Relations and Strategic Communications Diploma (Part-time)Public Relations, Marketing & Strategic Communication Diploma
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