Brigitte Burgoyne

Brigitte Burgoyne

Communications was always a field I was interested in, so I enrolled in the full-time PACE Public Relations and Marketing Management program and was surprised to learn just how broad the public relations industry in Winnipeg really was

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Public Relations, Marketing & Strategic Communication Diploma

  • Next Intake:
    • August 27, 2018 - October 04, 2019 (includes a one-week orientation & a four-week internship)
  • Typical Schedule: thirteen-months in duration, Mon-Fri, 9am-4pm.
  • Scheduled Breaks: Two breaks of one week throughout the program and two weeks off for winter break.
  • Tuition Fees
  • Download an Application
  • Apply for this program now

Watch a video featuring one student’s success.

We have many successful graduates, read some of their stories.

This program will prepare you to work as a public relations practitioner in a corporate or not-for-profit environment. The courses will provide you with a broad foundation of PR and marketing-specific knowledge and skills with an emphasis on best practices, and current and emerging issues.

Are you ready for your Dream Job?

Next Start Dates

August 27, 2018


  • Identify, analyze and influence organizational objectives, communications strategies and key interest groups
  • Guide management on key business and policy decisions
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
  • Design and implement a media relations strategy expanding your visibility in the community
  • Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Plan and direct the crisis and change management process
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
  • Exercise sound financial decision-making and budgeting skills

Career Opportunities for Graduates

Articulation for Credit

Graduates of the Public Relations, Marketing & Strategic Communication Diploma may be eligible credit in our degree programs. See Pathways to UW Degrees-

Additional Comments


Upon successful completion of the full-time Public Relations, Marketing & Strategic Communication Diploma Program, you will be eligible for the following academic credentials:

  • Public Relations and Strategic Communications Diploma
  • Marketing Management Diploma
  • Management Certificate.


All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.

Laptop Requirements

PC hardware:

  • CPU: Intel or AMD core I5 or I7 (highly recommend I7 with 8 GB)
  • Memory: 4GB or 8GB
  • Display and Graphics: 
  • 15 inches LCDDisplay TFT active Matrix Colour  can handle 1920 x 1080 Resolution (2GB ram)
  • HardDrive: 500 GB
  • Windows 7, 8 or 10 (10 is recommended)

MAC’s hardware :

  • Intel Core I5 or I7
  • Memory: 8GB
  • Graphics and Video display: Any type of video cards from Apple should work with at least of 2GB of RAM.
  • HardDrive: 512GB
  • Software to run Virtualization for Microsoft windows:
  • Parallels Desktop or VMware Fusion, or VirtualBox


For more information, contact us at

Apply for this program now

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