Alisa Raizman

Alisa Raizman

When I read the program outline for the Public Relations Diploma/Management Certificate, I knew I had finally found exactly what I was looking for.

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Public Relations, Marketing & Strategic Communication Diploma

  • Next Intake:
    • August 27, 2018 - October 04, 2019 (includes a one-week orientation & a four-week internship)
    • August 26, 2019 - October 02, 2020 (includes a one-week orientation & a four-week internship)
  • Typical Schedule: thirteen-months in duration, Mon-Fri, 9am-4pm.
  • Scheduled Breaks: Two breaks of one week throughout the program and two weeks off for winter break.
  • Tuition Fees
  • Download an Application
  • Apply for this program now

Watch a video featuring one student’s success.

We have many successful graduates, read some of their stories.

This program will prepare you to work as a public relations practitioner in a corporate or not-for-profit environment. The courses will provide you with a broad foundation of PR and marketing-specific knowledge and skills with an emphasis on best practices, and current and emerging issues.

Are you ready for your Dream Job?

Next Start Dates

August 27, 2018
August 26, 2019


  • Identify, analyze and influence organizational objectives, communications strategies and key interest groups
  • Guide management on key business and policy decisions
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
  • Design and implement a media relations strategy expanding your visibility in the community
  • Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Plan and direct the crisis and change management process
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
  • Exercise sound financial decision-making and budgeting skills

Career Opportunities for Graduates

Articulation for Credit

Graduates of the Public Relations, Marketing & Strategic Communication Diploma may be eligible credit in our degree programs. See Pathways to UW Degrees-

Additional Comments


Upon successful completion of the full-time Public Relations, Marketing & Strategic Communication Diploma Program, you will be eligible for the following academic credentials:

  • Public Relations and Strategic Communications Diploma
  • Marketing Management Diploma
  • Management Certificate.


All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.

Laptop Requirements

PC hardware:

  • CPU: Intel or AMD core I5 or I7 (highly recommend I7 with 8 GB)
  • Memory: 4GB or 8GB
  • Display and Graphics: 
  • 15 inches LCDDisplay TFT active Matrix Colour  can handle 1920 x 1080 Resolution (2GB ram)
  • HardDrive: 500 GB
  • Windows 7, 8 or 10 (10 is recommended)

MAC’s hardware :

  • Intel Core I5 or I7
  • Memory: 8GB
  • Graphics and Video display: Any type of video cards from Apple should work with at least of 2GB of RAM.
  • HardDrive: 512GB
  • Software to run Virtualization for Microsoft windows:
  • Parallels Desktop or VMware Fusion, or VirtualBox


For more information, contact us at

Apply for this program now

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