Amy Palmquist : Student Success Story

There’s a difference between being ready to work in an industry and that industry recognizing that you’re ready to work.  As I was completing my Bachelor of Arts Degree majoring in Rhetoric, Writing and Communications at The University of Winnipeg, I knew it wasn’t enough to get me where I wanted to be.  I needed an edge; something that would spark intrigue in my future employer; something that would make me stand out. 

I was browsing what options I had when I stumbled across the Public Relations Marketing Management Diploma Program.  I stopped my search right then and there.  It just made sense.  All of the courses offered complemented my degree, going more in depth in what I already knew and branching out to areas that I needed to know.  This program was the missing link I was looking for.

I have been able to absorb a multitude of information through my fellow classmates, the instructors and all of the industry-recognized guest speakers featured in my classes, all of whom offer incalculable value to the program. 

I have been able to use my tailored skills and the networking connections I've made to obtain hands on industry experience through volunteering opportunities such as being a part of the Media Team for the 2014 Junos.  

I believed this program would pave the way for dynamic opportunities and I was right.  The full-time program gives students an opportunity to participate in a 4 week internship with an organization in the field once the coursework is complete.  Following my communications internship for the Winnipeg Blue Bombers, I was offered a position on the Grey Cup Festival team as the Festival Events and Operations Assistant.  I love what I do every day and am thankful for the opportunity to work in such a fun, challenging and fulfilling industry.


Public Relations, Marketing & Strategic Communication Diploma

Year of Graduation


Current Employer

103rd Grey Cup Festival – Winnipeg Blue Bombers

Job Title

Festival Events & Operations Assistant
Wesley and Buhler Buildings