Writing for Public Relations I - DPS 16095

DPS 16095 36 hours

This course currently has no upcoming scheduled dates. Please check back here soon.

Whether writing from a corporate, digital, or technical communications perspective, public relations writing influences how people think, act, and react to a message and the organization it represents.

Writing for Public Relations I is the first in a three-part series of courses related to integrated communications. This course exposes students to the basics of clear, concise writing for a variety of business communication applications, with an emphasis on the role of the public relations professional. Students will learn to identify audiences, write from a receiver-based standpoint and be introduced to media relations and publicity campaigns. Classes will consist of lectures, class participation, in-class writing exercises, group discussion and guest speakers.


On completion of this course, students will:

  • Demonstrate proficiency in public relations writing;
  • Understand how different situations necessitate alternate approaches in PR messaging;
  • Identify the targeted audience and adapt the PR message to the audience;
  • Apply a variety of tools and techniques to increase readability, reach, and impact;
  • Evaluate various writing styles and strategize language use to achieve the desired outcome;
  • Understand all the components of a comprehensive media kit and develop individual collaterals such as media releases, fact sheets, and public service announcements (PSA).

Additional Comments

  • Textbook required
No longer accepting applications: Public Relations and Strategic Communications Diploma (Part-time)Public Relations, Marketing & Strategic Communication Diploma
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