Writing for Public Relations I - DPS 16095
|DPS 16095||36 hours|
Whether writing from a corporate, digital, or technical communications perspective, public relations writing influences how people think, act, and react to a message and the organization it represents.
Writing for Public Relations I is the first in a three-part series of courses related to integrated communications. This course exposes students to the basics of clear, concise writing for a variety of business communication applications, with an emphasis on the role of the public relations professional. Students will learn to identify audiences, write from a receiver-based standpoint and be introduced to media relations and publicity campaigns. Classes will consist of lectures, class participation, in-class writing exercises, group discussion and guest speakers.
PrerequisitesEffective Written Communication
On completion of this course, students will:
- Demonstrate proficiency in public relations writing;
- Understand how different situations necessitate alternate approaches in PR messaging;
- Identify the targeted audience and adapt the PR message to the audience;
- Apply a variety of tools and techniques to increase readability, reach, and impact;
- Evaluate various writing styles and strategize language use to achieve the desired outcome;
- Understand all the components of a comprehensive media kit and develop individual collaterals such as media releases, fact sheets, and public service announcements (PSA).
- Textbook required