Writing for Public Relations II - DPS 16150
|DPS 16150||36 hours|
Whether writing from a corporate, a digital, or a technical communications perspective, public relations writing influences how people think, act, and react to a message and the organization it represents.
Writing for Public Relations II is the second in a three-part series of courses related to integrated communications. During this course, students will further develop their writing skills by producing a variety of longer communication pieces commonly used by public relations professionals in their daily work. Classes will consist of lectures, class participation, in-class writing exercises, group discussion and guest speakers.
PrerequisitesWriting for Public Relations I
On completion of this course, students will:
- Build on the writing skills developed in the previous level and increase the overall effectiveness of public relations writing;
- Ability to write communication materials, including brochures, newsletters, direct mail, web copy, speeches, annual reports and public relations campaigns, for private, public and not-for-profit organizations;
- Develop a public relations event plan and a program evaluation tools to measure effectiveness.
- Same textbook as Writing for Public Relations I
- Daytime offering only