Writing for Public Relations II - DPS 16150

DPS 16150 36 hours

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Whether writing from a corporate, a digital, or a technical communications perspective, public relations writing influences how people think, act, and react to a message and the organization it represents.

Writing for Public Relations II is the second in a three-part series of courses related to integrated communications.  During this course, students will further develop their writing skills by producing a variety of longer communication pieces commonly used by public relations professionals in their daily work. Classes will consist of lectures, class participation, in-class writing exercises, group discussion and guest speakers.


On completion of this course, students will:

  • Build on the writing skills developed in the previous level and increase the overall effectiveness of public relations writing;
  • Ability to write communication materials, including brochures, newsletters, direct mail, web copy, speeches, annual reports and public relations campaigns, for private, public and not-for-profit organizations;
  • Develop a public relations event plan and a program evaluation tools to measure effectiveness.

Additional Comments

  • Same textbook as Writing for Public Relations I
  • Daytime offering only
No longer accepting applications: Public Relations and Strategic Communications Diploma (Part-time)Public Relations, Marketing & Strategic Communication Diploma
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