Whether writing from a corporate, digital, or technical communications perspective, public relations writing influences how people think, act, and react to a message and the organization it represents.

Writing for Public Relations I is the first in a three-part series of courses related to integrated communications. This course exposes students to the basics of clear, concise writing for a variety of business communication applications, with an emphasis on the role of the public relations professional. Students will learn to identify audiences, write from a receiver-based standpoint and be introduced to media relations and publicity campaigns. Classes will consist of lectures, class participation, in-class writing exercises, group discussion and guest speakers.