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About Pace
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DPS 51056 | 36 hours |
Understanding the strategic planning process is essential to the field of public relations. Whether global documents like an organizational strategic plan or more focused ones like communication and event management plans, analytical tools and processes help systematize and organize public relations tasks and ensure more successful outcomes. This course will introduce students to a general template for developing an effective public relations strategy.
Upon completion of this course, students should be able to: