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About Pace
DPS 15350 | 36 hours |
Given the quickly changing reality of a globalized competitive environment, market orientation is vital to long-term business sustainability. This course introduces fundamental marketing concepts and builds a foundation for advanced level marketing courses. Topics will include consumer decision making, customer relationship management, market research, market segmentation positioning, and target marketing. The course will also examine the impact of technological advancements and the new world of social media. Through assigned readings, case studies and lectures, students will gain a balanced perspective of marketing theory and practice.
On completion of this course, students will: