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About Pace
DPS 16086 | 36 hours |
Media Relations begins from the premise that PR professionals who want media attention must first understand the expectations, corporate culture, and constraints of journalists. Students will learn about the complex interactions between those who make the news, those who report it, and those who consume it. The course includes theories and perceptions that influence the media and how the Internet is impacting contemporary media relations.
On completion of this course, students will: