This dynamic course applies the theory of public relations learned in PR Fundamentals I to real-life practical application. With the instructor’s guidance, students will embark on a course-long group project to develop a Strategic Public Relations Plan for an actual Winnipeg-based organization, and will be required to “pitch” their plan to the client on the last day of class.

This hands-on course will be supplemented with further learning to enrich the group project. Topics covered will include: corporate communications; brand building; crisis, issue and reputation management; PR tactics; and global public relations.  These topics will be explored through case studies and examples in the news and will span the myriad of sectors in which PR is at play.

Special emphasis will be given to social media marketing and its vital role within PR.