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About Pace
DPS 51090 | 36 hours |
FORMERLY DPS 15351 CORPORATE SPONSORSHIP
With so many organizations vying for sponsorship from the same limited pool of resources, who you target and how you define shared value opportunities defines the success of a campaign. This course is designed from both a buyer and seller perspective and leads participants through the sponsorship marketing process.
Participants will develop an understanding of the strategic and practical elements of corporate sponsorship through a comprehensive exploration of sponsorship marketing. Topics will include relationship building, sponsor selection and confirmation, proposal writing, inventory and activation, financial, legal, and ethical considerations, and evaluation.
On completion of this course, students will: