| DPS 52033 | 7 hours |
Defining target audiences and creating personas is a business best practice. In this seminar, attendees will learn to understand the key steps in defining a target audience and how to develop effective personas to ensure the correct group is being targeted to achieve business goals.
Outcomes
On successful completion of this seminar, students should be able to:
- Identify and describe what a target audience is versus a buyer persona
- Compile demographic and psychographic data on current customers or establish demographic and psychographic data for prospective customers
- Research and compare their competition to further niche their audience
- Create a target market statement
- Know the key tactics to segment their target market into buyer personas
- Build a detailed buyer persona for use in tailored marketing messages
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This is an online course that will be offered in a blended format. Blended courses combine live virtual weekly lectures at a set time (see course dates) with independent study. All courses will have a Nexus site and will open one week prior to the first class day. Course outlines will only be posted to Nexus. All Zoom links will be posted to Nexus.