| DPS 52033 | 7 hours |
Defining target audiences and creating personas is a business best practice. In this seminar, attendees will learn to understand the key steps in defining a target audience and how to develop effective personas to ensure the correct group is being targeted to achieve business goals.
Outcomes
On successful completion of this seminar, students should be able to:
- Identify and describe what a target audience is versus a buyer persona
- Compile demographic and psychographic data on current customers or establish demographic and psychographic data for prospective customers
- Research and compare their competition to further niche their audience
- Create a target market statement
- Know the key tactics to segment their target market into buyer personas
- Build a detailed buyer persona for use in tailored marketing messages
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This is an online seminar that will be offered in a blended format. Blended seminars combine live virtual lectures at a set class time with independent study. The Nexus course site for this seminar will open 5 days prior to the first day of class. The course outline and any Zoom links will only be posted to Nexus. Students must register a minimum of 48 hours prior to the start of the seminar to ensure access to the Nexus course site before the seminar begins. Students who register with less than 48 hours prior to the start of the seminar may not receive access to their Nexus course site in time and may miss the seminar.