Skip to main content

Search form

Main menu

  • UWinnipeg
  • Timetable
  • About Us
  • Contact Us
  • Student Logins
Menu

Secondary Menu

Home
  • Future Students
    • Admissions

      Admissions Menu

      • Admission Requirements
      • Apply Today
      • Tuition & Fees
      • Funding & Financial Aid
      • Internships
      • Student Life
      • Forms
      • FAQ
      • Pathways to UWinnipeg
      • Part-Time Program Planning Tool
      • Student Success Stories
      • PACE COVID-19 Information Hub
      • PACE News

      Programs

      Programs

      • Full Time
      • Part Time
      • Online Courses & Diplomas

      Courses

      Courses

      • Timetable
      • Register for Courses
  • Current Students
    • Current Students

      Current Students

      • Graduation Information
      • FAQ
      • Forms
      • Internships
      • Part Time Program Planning Tool
      • Student Life
      • Student Resources
      • Timetable
      • Transfer Credits
      • Nexus Login
      • WebAdvisor Login
      • WebMail Login
      • PACE COVID-19 Information Hub
      • PACE News
  • International Students
    • International Students

      International Students

      • Admission Requirements
      • International Student Success Stories
      • PACE News
      • Programs
      • Study In Canada
      • Transfer Credits
      • Tuition & Fees
      • UWinnipeg English Language Pathways
  • About Pace
    • About Pace

      About Pace

      • About Us
      • Contact Us
      • Fact Sheets & Publications
      • Instructors
      • Teach at PACE
      • Policies
      • Student Resources
      • Student Success Stories
      • PACE News
Apply Today!
DPS 52030 36 hours

Upcoming Classes

  • DPS 52030 PTF01 - Sep 15, 2022

This course will provide a practical and strategic foundation in online display advertising and pay per click platforms. This will include developing a customer database, understanding behavioural targeting and profiling, and keeping customers engaged throughout the marketing cycle. Students will also receive instruction and best practices related to the Canadian Anti-Spam Law.

Prerequisites

Students must first successfully complete the following course:

  • Digital & Social Media Marketing
Outcomes

Upon completion of this course, students will be able to:

  • Understand and explain the practical and strategic foundation in online advertising
  • Explain the leading pay-per-click online advertising platforms, as well as related skills and issues such as keyword research, ad testing, bidding strategies, and search engine optimization
  • Have an in-depth understanding of social media advertising
  • Understand behavioural targeting and profiling
  • Understand how to plan and deploy permission-based marketing techniques
  • Implement and maintain an effective email marketing strategy
  • Know how to develop a database of customers and stay engaged with them through the marketing cycle
  • Understand global (GDPR, FTC, Competition Bureau) privacy rules and regulations

NOTE:  Students should budget approximately $50 for course materials.  Instructor to provide more information via Nexus.

 

Upcoming Classes
DPS 52030 PTF01 Digital Advertising & Email Marketing Instructor: Terry Proveda
Thu 06:00 pm - 09:00 pm
15-Sep-2022 to 1-Dec-2022 (12 classes)
495

This course will be offered in a blended format. Blended courses combine live virtual meeting and lecture times with independent study. All courses will have a Nexus site and will open at 9:00am CDT on the first class day. Course outlines will only be posted to Nexus. All Zoom links will be posted to Nexus.

Get In Touch!
Image CAPTCHA
Enter the characters shown in the image.
Apply Today
UWinnipeg PACE
  • UWinnipeg
  • About Us
  • Contact Us
  • About Pace
  • Webadvisor
  • Nexus Login
  • Webmail Login
  • Contact Webmaster
COPYRIGHT © 2018 THE UNIVERSITY OF WINNIPEG - PROFESSIONAL, APPLIED AND CONTINUING EDUCATION
Privacy PolicyEmergency Info

Cookies

By clicking "Accept" you allow cookies that improve your experience on our site, help us analyze site performance and usage, and enable us to show relevant marketing content.

Accept