Upon completion of this course, students will be able to:

• Explain the process of digital storytelling and how to establish deeper connections by incorporating story elements and articulating a narrative within a digital context
• Plan and create audience-specific digital and social media content
• Develop a content strategy and define the best channels of distribution for content
• Identify and explain how to maintain brand consistency in look, feel and voice across different platforms
• Identify and apply the principles, strategies and techniques for writing and editing relevant, compelling content for various digital media platforms;
• Identify and apply the the principles, strategies and techniques for developing social video;
• Know the basics of how to use a DSLR camera for content development;
• Plan and develop a wide range of content for a variety of channels and audiences.