| DPS 52050 | 36 hours |
On completion of this course, students will have learned the process of digital storytelling and how to establish deeper connections in marketing audiences through the use of story elements and narrative in the digital context. This will include the development of a content strategy and channels for distribution, along with writing and editing relevant, compelling content. Students will learn how to use a DSLR camera to develop storytelling content.
Prerequisites
Outcomes
Upon completion of this course, students will be able to:
- Explain the process of digital storytelling and how to establish deeper connections by incorporating story elements and articulating a narrative within a digital context
- Plan and create audience-specific digital and social media content
- Develop a content strategy and define the best channels of distribution for content
- Identify and explain how to maintain brand consistency in look, feel and voice across different platforms
- Identify and apply the principles, strategies and techniques for writing and editing relevant, compelling content for various digital media platforms;
- Identify and apply the the principles, strategies and techniques for developing social video;
- Know the basics of how to use a DSLR camera for content development;
- Plan and develop a wide range of content for a variety of channels and audiences.
NOTE: A basic video editing program will be required. There are several free or inexpensive versions (no more than $70). Instructor to provide more information via Nexus.
COPYRIGHT © 2018 THE UNIVERSITY OF WINNIPEG - PROFESSIONAL, APPLIED AND CONTINUING EDUCATION
This is an online course that will be offered in a blended format. Blended courses combine live virtual weekly lectures at a set time (see course dates) with independent study. All courses will have a Nexus site and will open one week prior to the first class day. Course outlines will only be posted to Nexus. All Zoom links will be posted to Nexus.