| DPS 52050 | 36 hours |
On completion of this course, students will have learned the process of digital storytelling and how to establish deeper connections in marketing audiences through the use of story elements and narrative in the digital context. This will include the development of a content strategy and channels for distribution, along with writing and editing relevant, compelling content. Students will learn how to use a DSLR camera to develop storytelling content.
Prerequisites
Outcomes
- Explain the process of digital storytelling and how to establish deeper connections by incorporating story elements and articulating a narrative within a digital context.
- Develop a comprehensive understanding of the foundational principles of camera functions, lighting, sound, and framing in visual storytelling.
- Plan and organize production projects through effective scripting, storyboarding, and shot list creation.
- Create content tailored to specific audiences and platforms, with a focus on effective targeting and engagement.
- Understand and apply copyright laws, music licensing, and branding elements in production.
- Leverage AI tools to enhance creativity, efficiency, and innovation in video production.
- Integrate technical and creative elements to produce a cohesive and impactful brand campaign.
NOTE: A basic video editing program will be required. There are several free or inexpensive versions (no more than $70). Instructor to provide more information via Nexus.
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