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Apply Today!
DPS 52040 36 hours

Upcoming Classes

  • DPS 52040 PTW01 - Jan 10, 2023

This course will be able to identify and use the appropriate metrics and measurement tools to gain insight into digital and social media marketing to improve engagement and determine ROI. This will include being able to prepare reports for management or clients to demonstrate an understanding of how to capture, interpret, and use data for digital and social media marketing.

Prerequisites

Students must first successfully complete the following course:

  • Digital & Social Media Marketing
Outcomes

Upon completion of this course, students will be able to:

  • Recognize the importance of metrics and measurement, including ways to use data to gain insights, improve engagement and determine ROI
  • Explain how to use social media analytics to measure awareness, attention, reach and influence
  • Name and explain various social listening tools, how to assess potential risks and implement measures early to maximize success
  • Explain and use the basic features of Google Analytics to understand website traffic
  • Explain and use Facebook Pixel
  • Explain and use tools for generating insights
  • Explain and apply how to effectively define metrics and KPIs
  • Create a variety of reports to highlight data and insights to leadership or clients
Upcoming Classes
DPS 52040 PTW01 Digital Marketing Analytics Instructor:
Tue 06:00 pm - 09:00 pm
10-Jan-2023 to 28-Mar-2023 (12 classes)
495

This course will be offered in a blended format. Blended courses combine live virtual meeting and lecture times with independent study. All courses will have a Nexus site and will open one week prior to the first class day. Course outlines will only be posted to Nexus. All Zoom links will be posted to Nexus.

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