Upon completion of this course, students will:

• Understand how to successfully integrate digital, social and mobile platforms into a strategic integrated marketing program aligned to overall business goals
• Understand how to write a digital and social media strategy and budget to be presented to leadership or clients
• Have developed a comprehensive digital and social media strategy, content calendar
• Recognize the difference in working with larger and smaller budgets
• Understand how to develop and execute a B2B and B2C campaign
• Understand best practices in digital branding, multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation
• Understand the role of analytics and reporting in establishing brand strategy
• Know the various digital tools helpful for doing the work.