| DPS 52020 | 36 hours |
By building a comprehensive digital & social media strategy, students will learn how to integrate digital, social, and mobile platforms into a strategic integrated marketing program aligned with business goals. In doing so, students will learn how to address the needs of clients and organizational leaders, using best practices to develop and execute B2B and B2C campaigns using analytics and marketing personas.
Prerequisites
Outcomes
Upon completion of this course, students will be able to:
- Understand how to successfully integrate digital, social and mobile platforms into a strategic integrated marketing program aligned to overall business goals
- Understand how to write a digital and social media strategy and budget to be presented to leadership or clients
- Have developed a comprehensive digital and social media strategy, content calendar
- Recognize the difference in working with larger and smaller budgets
- Understand how to develop and execute a B2B and B2C campaign
- Understand best practices in digital branding, multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation
- Understand the role of analytics and reporting in establishing brand strategy
- Know the various digital tools helpful for doing the work.
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This is an online course that will have no live class times and will be completed through independent study with assignment due dates. The Nexus course site will open 5 days prior to the first class day. The course outline will only be posted to Nexus. This course will have a condensed format and a mixture of full and part time students.