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Apply Today!
DPS 52020 36 hours

Upcoming Classes

  • DPS 52020 PTSU1 - Jul 12, 2022
  • DPS 52020 PTSP1 - Apr 12, 2023

By building a comprehensive digital & social media strategy, students will learn how to integrate digital, social, and mobile platforms into a strategic integrated marketing program aligned with business goals.  In doing so, students will learn how to address the needs of clients and organizational leaders, using best practices to develop and execute B2B and B2C campaigns using analytics and marketing personas.

Prerequisites

Students must first successfully complete the following course:

  • Digital & Social Media Marketing
Outcomes

Upon completion of this course, students will:

  • Understand how to successfully integrate digital, social and mobile platforms into a strategic integrated marketing program aligned to overall business goals
  • Understand how to write a digital and social media strategy and budget to be presented to leadership or clients
  • Have developed a comprehensive digital and social media strategy, content calendar
  • Recognize the difference in working with larger and smaller budgets
  • Understand how to develop and execute a B2B and B2C campaign
  • Understand best practices in digital branding, multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation
  • Understand the role of analytics and reporting in establishing brand strategy
  • Know the various digital tools helpful for doing the work.
Upcoming Classes
DPS 52020 PTSU1 Digital Marketing Strategy Instructor: Barret Davies
12 Tue 06:00 pm - 09:00 pm
12-Jul-2022 to 27-Sep-2022 (12 classes)

This course will be offered in a blended format. Blended courses combine live virtual meeting and lecture times with independent study. All courses will have a Nexus site and will open one week prior to the first class day. Course outlines will only be posted to Nexus. All Zoom links will be posted to Nexus.

DPS 52020 PTSP1 Digital Marketing Strategy Instructor: Natalie Suppes (3434)
Wed 06:00 pm - 09:00 pm
12-Apr-2023 to 28-Jun-2023 (12 classes)
495
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