| DPS 52022 | 7 hours |
Social media allows for interactions with employees, customers and target audiences in ways not possible before. Attendees will come to understand the risks, rewards, opportunities and threats associated with social media. Attendees will examine consumer trust and perspectives, legal and privacy concerns and various governance models.
Objectives
Upon completion of this seminar, participants should be able to:
- Create a corporate social media policy
- Maintain a strong online reputation
- Prevent and navigate a social media crisis with the help of a solid plan
- Respond to online complaints effectively
- Manage the brand and voice of an organization through multiple online channels
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This is an online seminar that will be offered in a blended format. Blended seminars combine live virtual lectures at a set class time with independent study. The Nexus course site for this seminar will open 5 days prior to the first day of class. The course outline and any Zoom links will only be posted to Nexus.
Students must register a minimum of 48 hours prior to the start of the seminar to ensure access to the Nexus course site before the seminar begins. Students who register with less than 48 hours prior to the start of the seminar may not receive access to their Nexus course site in time and may miss the seminar.