| DPS 52024 | 7 hours |
Organizations regularly deal with social media crises, however without sufficient preparations; brands can often damage their valuable brand equity. Attendees will learn to understand strategic frameworks and best practices to plan, prepare and manage social media crisis effectively and help protect brand reputation online.
Objectives
- Understand the dynamics of social media in breaking news
- Prepare and plan for crisis communication across all of the key social media platforms, including Facebook, Instagram, Twitter, and YouTube
- Respond and engage rapidly in social media when a crisis arises
- Apply best practice in online crisis communication to your organization
- Leave with a practical tool to assist in navigating crisis
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This course will be offered in a blended format. Blended courses combine live virtual meeting and lecture times with independent study. All courses will have a Nexus site and will open one week prior to the first class day. Course outlines will only be posted to Nexus. All Zoom links will be posted to Nexus.
Students are required to register a minimum of 48 hours prior the start of the seminar to ensure access to Nexus before the start of the seminar.