| DPS 52024 | 7 hours |
Organizations regularly deal with social media crises, however without sufficient preparations; brands can often damage their valuable brand equity. Attendees will learn to understand strategic frameworks and best practices to plan, prepare and manage social media crisis effectively and help protect brand reputation online.
Objectives
- Understand the dynamics of social media in breaking news
- Prepare and plan for crisis communication across all of the key social media platforms, including Facebook, Instagram, Twitter, and YouTube
- Respond and engage rapidly in social media when a crisis arises
- Apply best practice in online crisis communication to your organization
- Leave with a practical tool to assist in navigating crisis
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This seminar will be delivered in an Online Blended format. Online Blended combines live online weekly lectures at a set class time with independent study. Each seminar/course at PACE has a Nexus site that opens one week prior to the first day of class. The course outline and all Zoom links are posted to Nexus. Students must register a minimum of 48 hours prior to the start of the seminar to ensure access to Nexus before the seminar begins. Students who register with less than 48 hours prior to the start of the seminar may not receive access to their Nexus course site in time and may miss the seminar.