| Course Number | DPS 52040 PTSP1 |
| Course Name | Digital Marketing Analytics |
| Course Hours | 36 hours |
| Class Type | Blended |
| Cost | $525 |
| Dates | - (12 classes) |
| Day | Blended: Wednesday Apr 9, Apr 16, Apr 23, Apr 30, May 7, May 14, May 21, May 28, Jun 4, Jun 11, Jun 18, Jun 25 |
| Times | - |
| Notes | /*-->*/ This is an online course that will be offered in a blended format. Blended courses combine live virtual weekly lectures at a set time (see course dates) with independent study. All courses will have a Nexus site and will open one week prior to the first class day. Course outlines will only be posted to Nexus. All Zoom links will be posted to Nexus. |
| Instructor | TBA |
| Course Materials/Supplies | Please consult the UWinnipeg Bookstore for the required textbook for your course. Note if you can't find your course listed, it does not have a textbook. |
Process Metrics, Management, and Controls
This course is about building a framework for continuous improvement in your organization. You will learn how to build a robust measurement system, apply rigorous problem-solving practices and maintain effective process controls. You will also strengthen the managerial skills and capabilities needed to create a culture of continuous improvement.
Measurement Fundamentals
- Discovering what the customer wants
- Building the Customer Report Card
- Kano Analysis, finding what delights the customer
- Elements of great customer-supplier relationships
Charting your Processes
- Creating a macro-level flow chart of your main process
- Visual management systems to track the current status of any process
- Green, yellow, red process signs
- Visual management examples
- Building your own visual management system
Quality Metrics
- Manual vs. IT generated metrics
- Ensuring quality at every step: Quality at the Source
- Displaying metrics for every job at the job site
- A3 quality document for tough quality problems
Scientific Problem Solving
- Taking the risk out of change
- Breaking a job into its smallest component pieces
- Standard Work: the best way to do the job today
Creating a Culture of Continuous Improvement
- Leadership roles and responsibilities: Leader Standard Work
- Creating a multi-skilled workforce with an employee skills matrix
- Suggestion system idea boards
Assessing your Own Organization
- Leader standard work, visual controls, standard accountability, process maps, process definition, process discipline, problem solving
For more information, visit Value Creation Partners' website.
Mindfulness Based Compassion
Research has shown that self-compassion greatly enhances emotional wellbeing. It boosts happiness, reduces anxiety and depression, and can even help maintain healthy lifestyle habits such as diet and exercise.
Most of us feel compassion when a close friend is struggling. What would it be like to receive the same caring attention whenever you needed it most? All that’s required is shift in the direction of our attention—recognizing that as a human being, you, too, are a worthy recipient of compassion.
Matthew, Mark, Luke and John: Are these the rocks to build upon?
These four bright lads were probably not individual religious genii. They almost certainly represent early Christian communities: diverse, disparate, sometimes even disagreeable. They are not “Gospel”. That is the event of Jesus of Nazareth. They are “gospels”, small “g”. They interpret the event. There is a difference. Let’s look at it.
Planning, Validating and Managing User Requirements
Learn how to evaluate projects based on project selection models. Then, develop a plan that includes determining and estimating the requirements activities a BA typically performs, and how to control and manage changes to the deliverables.
You will also learn how to develop a high level test plan to verify and validate user requirements and achieve quality performance.
Creativity, Critical Thinking, and Problem Solving
The key competency of an effective business analyst is the ability to think creatively and critically. This workshop gives participants a step-by-step process for problem solving, exploring business solution alternatives, and generating highly creative business solutions. You will learn to think "outside-the-box" and put creativity and innovation into your everyday business analysis practices. You will also learn how to develop a high level test plan to verify and validate user requirements and achieve quality performance.
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