On successful completion of this course you should be able to:

• Recognize and explain the key features of your camera and what they do
• Identifying good versus poor framing and how to let action move through the frame for optimal editing
• Identify the best lighting options and maximize your resources regardless of the circumstances
• Simplify your message to ensure you maximum both your reach and comprehension
• Pick the right platform for your message. Not all social media are created equal and they all have strengths, weakness and key audiences
• Get inside the head of your target audience, by recognizing the challenges and obstacles for your message will face on its journey