| DPS 16175 | 36 hours |
The Writing for Strategic Communication III course is the capstone of the strategic communication writing courses. Designed for students ready to apply advanced writing skills in complex, real-world scenarios, this course focuses on producing high-level communication materials frequently used by public relations professionals. Students will analyze and craft a range of documents, including annual reports, grant proposals, position papers, and other longer essential communication reports. The course emphasizes strategic and persuasive writing and also covers topics such as legal requirements, information gathering, writing structure, and the fundamentals of layout and design.
Prerequisites
Outcomes
On completion of this course, students will:
- Write to impact change and shift public perception
- Strengthen their strategic communication writing and tailor the style according to medium, audience and issue
- Prepare advanced reporting communications such as Annual General Reports, status reports, and formal business cases
- Produce a credible position paper that substantiates a claim based on a well-developed and fact-based argument
- Write concise, well-structured and informative briefing notes for senior management or officials
- Identify key components to writing a Request for Proposals (RFP), an effective grant proposal or funding application and identify sources of previous submissions
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