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Digital Marketing Management Diploma

Programs Page

Gain the expertise needed to excel in the fast-paced world of digital marketing. This program provides a strong foundation in marketing principles, enhanced with in-demand skills in digital tools, analytics, and content creation.

Designed to prepare graduates for success in today’s technology-driven marketplace, the program emphasizes practical strategies to create, implement, and optimize marketing campaigns that deliver measurable results. With a focus on emerging trends and customer engagement, students are equipped to navigate the evolving digital landscape and contribute to overall business growth.

Graduates of this program are ready to lead in roles across industries, leveraging digital marketing strategies to create value and drive innovation. The program is delivered in a full-time, two-year format, including a 4-week internship to provide hands-on experience in the field.

 PACE offers the Digital Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.

Domestic
Hybrid
Wed, 01/14/2026 Fact SheetInternational Students

Tuition & Fees

$15,400: Tuition cost includes the $100.00/yr. UWSA Fee. Tuition is paid over two years.

$2,500-$3,000: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices. Textbooks are a requirement.

For more information regarding tuition & fees and payment options, click here.

Costs are tentative.

Click here for more information on Tuition & Fees for International Students.

Duration

24 months in duration, Mon-Fri, days and hours vary and classes may be scheduled during the day time or evenings from 9AM to 4PM.

Holidays and breaks provided throughout program duration.

Hybrid Program

This program follows a blended learning model, combining in-class sessions, live online instruction, and scheduled online coursework to create a dynamic and adaptable educational experience.

Courses are carefully structured to balance in-person interaction with the convenience of online learning. Live online sessions allow students to engage with instructors and classmates in real-time, while scheduled online coursework provides flexibility in when they complete assignments within set deadlines. The number and format of online courses may vary based on program needs and scheduling.

This multi-modal approach ensures that students stay connected with their peers and instructors while developing essential workplace skills such as digital collaboration, adaptability, accountability, and effective communication. While students must follow the program’s set schedule, this blended format allows them to engage with learning in different ways, whether attending classes on campus, participating in live online discussions, or completing coursework independently. 

Objectives & Outcomes

Objective

The Digital Marketing Management Diploma prepares graduates to excel in the fast-paced field of marketing by providing a comprehensive foundation in digital marketing strategies, tools, and analytics. This program equips students with the practical and theoretical skills needed to create, implement, and manage marketing initiatives that drive measurable results and business success in today’s technology-driven economy.

Outcomes

  • Strategic Application of Marketing Concepts: Apply strategic frameworks, analytical tools, and key concepts to a wide range of digital and traditional marketing initiatives.
  • Market Positioning and Segmentation: Identify target market opportunities, segment markets effectively, and position products and services to gain competitive advantage.
  • Integration of Digital and Traditional Approaches: Understand the integration of digital communication technologies with traditional marketing strategies to create cohesive and impactful campaigns.
  • Consumer Behavior and Research: Analyze consumer buying patterns, leverage marketing research methodologies, and evaluate environmental and competitive factors affecting products and services.
  • Advanced Marketing Analytics and Decision-Making: Employ analytical tools and decision-making processes for competitor analysis, target market strategies, brand management, customer relationship management, and new product development opportunities.
  • Digital Marketing Strategies and Technologies: Develop and execute comprehensive digital marketing campaigns, utilizing the latest tools and platforms to build customer engagement and drive results.
  • Pricing, Placement, and Distribution: Learn effective pricing and placement strategies while exploring innovative distribution channels to build efficiencies and reduce costs.
  • Shared Value and Stakeholder Engagement: Articulate shared value opportunities to customers, stakeholders, and employees through well-rounded marketing strategies that align with organizational goals.

Admission Requirements

  • Be a high school graduate or hold a Mature Status Diploma.
    • MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.

OR

  • Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
    • MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).

Work Experience

Digital Marketing Management Diploma applicants must have a minimum of 6 months of professional work experience.

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures. Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

International Students

Please visit our detailed Admission Requirements for international students.

Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

The University reserves the right to request English language proficiency testing result documentation for any international applicant.

Accreditation

Management Certificate accredited by Chartered Managers Canada (CIM)

Students graduating from the Digital Management Certificate may apply for the Certified in Management designation (CIM).

Get more information about obtaining the CIM Credential.

Courses & Descriptions

Required Courses

Students must complete the following required courses.

Advanced Design Tools

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  • Read more about Advanced Design Tools

Advertising Fundamentals

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  • Read more about Advertising Fundamentals

Applied Design in Marketing

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  • Read more about Applied Design in Marketing

Basic Grammar & Editing

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  • Read more about Basic Grammar & Editing

Business Fundamentals

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  • Read more about Business Fundamentals

Ethics & Corporate Social Responsibility

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  • Read more about Ethics & Corporate Social Responsibility

Cultural Dimensions & Environmental Influences

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  • Read more about Cultural Dimensions & Environmental Influences

Customer Relationship Management

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  • Read more about Customer Relationship Management

Digital Advertising & Email Marketing

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  • Read more about Digital Advertising & Email Marketing

Digital Content & Storytelling

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  • Read more about Digital Content & Storytelling

Digital Design Tools

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  • Read more about Digital Design Tools

Digital Marketing Analytics

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  • Read more about Digital Marketing Analytics

Digital Marketing Strategy

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  • Read more about Digital Marketing Strategy

Digital & Social Media Marketing

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  • Read more about Digital & Social Media Marketing

E-Commerce for Digital Marketing

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  • Read more about E-Commerce for Digital Marketing

Effective Oral Communication

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  • Read more about Effective Oral Communication

Effective Written Communication

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  • Read more about Effective Written Communication

Essential Skills for Managers

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  • Read more about Essential Skills for Managers

Essentials of Corporate Sponsorship

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  • Read more about Essentials of Corporate Sponsorship

Financial Fundamentals

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  • Read more about Financial Fundamentals

Generative AI in the Workplace

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  • Read more about Generative AI in the Workplace

How to Make a Portfolio

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  • Read more about How to Make a Portfolio

Indigenous Insights

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  • Read more about Indigenous Insights

Managing Conflict

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  • Read more about Managing Conflict

Marketing Fundamentals

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  • Read more about Marketing Fundamentals

Marketing Management Capstone Course

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  • Read more about Marketing Management Capstone Course

Marketing Research

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  • Read more about Marketing Research

Negotiating & Influencing Skills

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  • Read more about Negotiating & Influencing Skills

Online and Applied Consumer Psychology

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  • Read more about Online and Applied Consumer Psychology

Organizational Behaviour

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  • Read more about Organizational Behaviour

Professional Sales Strategies & Techniques

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  • Read more about Professional Sales Strategies & Techniques

Project Management Fundamentals

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  • Read more about Project Management Fundamentals

Public Relations Fundamentals I

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  • Read more about Public Relations Fundamentals I

Resume Building & Job Search Techniques

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  • Read more about Resume Building & Job Search Techniques

Strategic Marketing & Planning

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  • Read more about Strategic Marketing & Planning

Writing for Academic Success

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  • Read more about Writing for Academic Success

Student Life

Find more information on student life at PACE here.

Career Opportunities

Marketing Communications Specialist

Marketing Manager

Marketing Coordinator

Marketing Director

Marketing Specialist

Marketing Sales

Advertising and Marketing Coordinator

Certifications

Academic Credentials

On successful completion of the full-time program, you will be eligible for the following academic credentials:

  • Marketing Management Diploma
  • Digital & Social Media Marketing Certificate
  • Management Certificate

 

Tech Requirements

Students must have a laptop that meets the following requirements for their program (not included in tuition).

⚠️ Tablets are not recommended for use in any program. Certain software, including Respondus, may not be fully compatible with tablets, particularly Android devices. Students should ensure they have access to a laptop that meets the specifications below.
PC hardware
  • OS: Windows 11 (64 Bit) Pro or Home version (Windows 10 would be accepted).
    Note: Windows should be up to date (e.g. 23-24H2)
  • Processor: 12th Gen Intel core i5+
  • Graphics: A strong graphics card is recommended for IT and programs that require multimedia design (e.g., NVIDIA GeForce technology); for other programs, an Intel graphics card (e.g., Intel Iris Xe Graphics) is recommended.
  • Memory (RAM): 16+ GB, DDR4+.
  • Hard Drive: 500+ GB, M.2, PCIe NVMe, SSD.
  • Connectivity: Intel Wi-Fi 5-6 AX201, 2x2, 802.11ax, Bluetooth wireless card, HDMI, USB type A and Type C.
  • Should include an HD (720P+) webcam for Zoom classes.
Apple hardware
  • MacOS: Ventura or later
  • Processor: Apple’s M1, M2 or M3 chip with at least 8 Core CPU.
  • Graphics: 10 core GPU.
  • Memory (RAM): 16+ GB.
  • Hard Drive: 500+ GB, SSD.
  • Should include FaceTime HD (720P+) webcam for zoom classes.
  • Software to run Virtualization for Microsoft Windows:
    • Parallels Desktop or Virtual box

Additional Comments

Internships

This Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.

Learn more about Internships here.

Industry Memberships

Admittance into the program includes membership in the International Association of Business Communicators, the Canadian Agri-food Marketing Alliance, and the Chartered Managers Canada (CIM).

Apply Today
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