Marketing Management Diploma
Programs Page
Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.
Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.
Domestic
Hybrid
Next Start Dates
Wednesday, September 13, 2023
Wednesday, January 10, 2024
Tuition & Fees
$14,050: Tuition cost includes the $100.00/yr. UWSA Fee. Tuition is paid over two years.
$2,500-$3,000: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices. Textbooks are a requirement.
For more information regarding tuition & fees and payment options, click here.
Costs are tentative.
Duration
24 months in duration, Mon-Fri, days and hours vary and classes may be scheduled during the day time or evenings from 9AM to 9PM.
Holidays and breaks provided throughout program duration.
Hybrid Program
Always an industry leader, starting in January 2022 this PACE program now incorporates a number of online courses (virtual online classroom) into the schedule. Approximately four out of the ~34 courses in this full-time program will be delivered remotely in our online classrooms.
Spread throughout the program schedule are online courses, so that students continue to connect with their classmates and instructors in the classroom on a regular basis, while adding flexibility. This hybrid program provides our students more latitude in managing their school-life balance. Students are still able to access study spaces and lounges on campus if they wish on those days, or they can skip their commute entirely and complete their coursework from home, or wherever they choose.
This additional flexibility in program schedules helps students develop critical skills for the modern workplace such as using collaborative tools, listening, accountability, and adaptability, while maintaining all the benefits of in-person studies.
The hybrid programming does not impact PGWP eligibility.
Objectives & Outcomes
Outcomes
- Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
- Understand how to position products and services, segment markets and identify target market opportunities;
- Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
- Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
- Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
- Learn effective pricing and placement strategies;
- Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
- Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
- Examine effective distribution channels and explore ways to build efficiencies and reduce costs.
Admission Requirements
- Be a high school graduate or hold a Mature Status Diploma.
- MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.
OR
- Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
- MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).
Work Experience
Marketing Management Diploma applicants must have a minimum of one year of professional work experience.
English Language Requirements
Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures. Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
International Students
Please visit our detailed Admission Requirements for international students.
Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
The University reserves the right to request English language proficiency testing result documentation for any international applicant.
Accreditation
Upon completion of this program students will earn three valuable educational credentials: Marketing Diploma, Digital & Social Media Marketing Certificate and Management Certificate.
Management Certificate Certified by Chartered Managers Canada (CIM)
Students graduating from the Management Certificate may apply for the Certified in Management (CIM) designation. Certification is available for those that were registered in the program as of June 1, 2016.
For more information on obtaining the CIM Credential click here.
Courses & Descriptions
Student Life
Find more information on student life at PACE here.
Career Opportunities
Articulation For Credit
Graduates of the Marketing Management Diploma Program may be eligible credit in our degree programs. See Pathways to UW Degrees.
Certifications
Academic Credentials
On successful completion of the full-time program, you will be eligible for the following academic credentials:
- Marketing Management Diploma
- Digital & Social Media Marketing Certificate
- Management Certificate
Internship
This program includes an 4-week unpaid internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.
Tech Requirements
Students must have a laptop that meets the tech requirements for their program (not included in tuition).
PC hardware
- CPU: AMD or Intel core I5 or I7 or equivalent (10th generation or newer)
- Memory: minimum of 8GB RAM - 16GB is recommended
- Display and Graphics:
- 14" LCD monitor
- Resolution of 1600 x 900 or better
- HardDrive: SDD 500 GB
- Windows10 highly recommended
MAC hardware
- Intel Core I5 or I7 (10th generation or newer)
- Memory: 8GB - 16GB is recommended
- Graphics and Video display:
- 14" LCD monitor
- resolution of 1600 x 900 or better.
- HardDrive: SDD 500GB
- Software to run Virtualization for Microsoft windows:
- Parallels Desktop or VMware Fusion, or VirtualBox
Student Success Story
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Students must complete the following required courses as well as three 1-day seminars focussed on Emerging Trends in Digital Marketing.