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Apply Today!

PR, Marketing & Strategic Communications Management Diploma

Programs Page

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. With a broad foundation of PR and marketing-specific knowledge, this program emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.

Domestic
Hybrid
Mon, 08/29/2022 Fact SheetInternational Students

Next Start Dates

Monday, August 29, 2022

Tuition & Fees

$13,000: Tuition cost includes the $100.00 UWSA Fee. Costs are tentative.

$2,500-$3,000: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices.

For more information regarding tuition & fees and payment options, click here.

Duration

13 months in duration, Mon-Fri, 9am-4pm.

Two breaks of one week throughout the program and two weeks off for winter break.

Hybrid Program

Always an industry leader, starting in August 2022 this PACE program will incorporate a number of online courses (virtual online classroom) into the schedule. Approximately three out of the ~30 courses in this full-time program will be delivered remotely in our online classrooms.

Spread throughout the program schedule are online courses, so that students continue to connect with their classmates and instructors in the classroom on a regular basis, while adding flexibility. This hybrid program provides our students more latitude in managing their school-life balance. Students are still able to access study spaces and lounges on campus if they wish on those days, or they can skip their commute entirely and complete their coursework from home, or wherever they choose.

This additional flexibility in program schedules helps students develop critical skills for the modern workplace such as using collaborative tools, listening, accountability, and adaptability, while maintaining all the benefits of in-person studies.

The hybrid programming does not impact PGWP eligibility.

Objectives & Outcomes

Outcomes

  • Identify, analyze and influence organizational objectives, communications strategies and key interest groups
  • Guide management on key business and policy decisions
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
  • Design and implement a media relations strategy expanding your visibility in the community
  • Analyze consumer buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Plan and direct the crisis and change management process
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
  • Exercise sound financial decision-making and budgeting skills

Admission Requirements

  • Be a high school graduate or hold a Mature Status Diploma.
    • MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.

OR

  • Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
    • MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.

Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

International Students

Please visit our detailed Admission Requirements for international students.

Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

The University reserves the right to request English language proficiency testing result documentation for any applicant whose education was completed outside of Canada.

Accreditation

Upon completion of this program students will earn three valuable educational credentials: Public Relations and Strategic Communications Diploma, Marketing Diploma and Management Certificate.

Management Certificate Certified by Chartered Managers Canada (CIM)

Students graduating from the Management Certificate may apply for the Certified in Management designation (CIM). Certification is available for those that were registered in the program as of June 1, 2016.

For more information on obtaining the CIM Credential click here.

Courses & Descriptions

Advertising Fundamentals

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  • Read more about Advertising Fundamentals

Business Fundamentals

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  • Read more about Business Fundamentals

Case Studies & Issues in Public Relations

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  • Read more about Case Studies & Issues in Public Relations

Corporate Sponsorship

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  • Read more about Corporate Sponsorship

Cultural Intelligence for Today's Workplace

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  • Read more about Cultural Intelligence for Today's Workplace

Customer Relationship Management

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  • Read more about Customer Relationship Management

Digital & Social Media Marketing

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  • Read more about Digital & Social Media Marketing

Digital Marketing Analytics

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  • Read more about Digital Marketing Analytics

Effective Oral Communication

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  • Read more about Effective Oral Communication

Effective Written Communication

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  • Read more about Effective Written Communication

Essential Skills for Managers

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  • Read more about Essential Skills for Managers

Event Management Fundamentals

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  • Read more about Event Management Fundamentals

Financial Fundamentals

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  • Read more about Financial Fundamentals

Fundraising & Fund Development

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  • Read more about Fundraising & Fund Development

Graphic Design for Non-Designers I

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  • Read more about Graphic Design for Non-Designers I

Graphic Design for Non-Designers II

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  • Read more about Graphic Design for Non-Designers II

Graphic Design for Non-Designers III

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  • Read more about Graphic Design for Non-Designers III

Indigenous Insights

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  • Read more about Indigenous Insights

Marketing Fundamentals

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  • Read more about Marketing Fundamentals

Marketing Research

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  • Read more about Marketing Research

Media Relations for Public Relations

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  • Read more about Media Relations for Public Relations

Organizational Behaviour

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  • Read more about Organizational Behaviour

Public Relations Fundamentals I

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  • Read more about Public Relations Fundamentals I

Public Relations Fundamentals II

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  • Read more about Public Relations Fundamentals II

Resume Building & Job Search Techniques

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  • Read more about Resume Building & Job Search Techniques

Strategic Marketing & Planning

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  • Read more about Strategic Marketing & Planning

Strategic Public Relations Planning

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  • Read more about Strategic Public Relations Planning

Web Marketing Communications

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  • Read more about Web Marketing Communications

Writing for Academic Success

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  • Read more about Writing for Academic Success

Writing for Public Relations I

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  • Read more about Writing for Public Relations I

Writing for Public Relations II

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  • Read more about Writing for Public Relations II

Writing for Public Relations III

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  • Read more about Writing for Public Relations III

Student Life

Find more information on student life at PACE here.

Career Opportunities

Communications Officer

Community Relations Officer

Communications and Marketing Coordinator

Communications Advisor

Communications Coordinator

Communications and Social Media Officer

Digital and Social Media Coordinator

Events Coordinator

Marketing Communications Specialist

Marketing Manager

Marketing Coordinator

Public Relations Coordinator

Public Relations and Marketing Coordinator

Fund Development Officer

Fundraiser

FAQ

Find answers to students' most frequently asked questions here.

Articulation For Credit

Graduates of the Public Relations, Marketing & Strategic Communication Diploma may be eligible credit in our degree programs. See Pathways to UW Degrees.

Certifications

Upon successful completion of the full-time Public Relations, Marketing & Strategic Communication Diploma Program, you will be eligible for the following academic credentials:

  • Public Relations and Strategic Communications Diploma
  • Marketing Management Diploma
  • Management Certificate.

Tech Requirements

Laptop Requirements

PC hardware
  • CPU: Intel Core I5 or I7 (sixth generation or newer) or equivalent
  • Memory: minimum of 8GB RAM - 16GB is recommended
  • Display and Graphics:
    • 14" LCD monitor
    • 1600 x 900 Resolution or better
  • Windows10 highly recommended
MAC’s hardware
  • Intel Core I5 or I7 (sixth generation or newer) or equivalent
  • Memory: 8GB - 16GB is recommended
  • Graphics and Video display: 14" LCD monitor, resolution of 1600 x 900 or better
  • HardDrive: 500GB
  • Software to run Virtualization for Microsoft Windows 10 on Mac:
  • Parallels Desktop or VMware Fusion, or VirtualBox

Additional Comments

Internships

All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.

Learn more about Internships here.

Public Relations Industry Memberships

Admittance into the program includes membership in the International Association of Business Communicators and the Canadian Public Relations Society  and the Canadian Marketing Association - Manitoba Chapter.

Student Success Story

Lauren Swan
PR, Marketing & Strategic Communications Management Diploma
Read More
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