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About Pace
Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. With a broad foundation of PR and marketing-specific knowledge, this program emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.
$13,000: Tuition cost includes the $100.00 UWSA Fee. Costs are tentative.
$2,500-$3,000: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices.
For more information regarding tuition & fees and payment options, click here.
13 months in duration, Mon-Fri, 9am-4pm.
Two breaks of one week throughout the program and two weeks off for winter break.
Always an industry leader, starting in August 2022 this PACE program will incorporate a number of online courses (virtual online classroom) into the schedule. Approximately three out of the ~30 courses in this full-time program will be delivered remotely in our online classrooms.
Spread throughout the program schedule are online courses, so that students continue to connect with their classmates and instructors in the classroom on a regular basis, while adding flexibility. This hybrid program provides our students more latitude in managing their school-life balance. Students are still able to access study spaces and lounges on campus if they wish on those days, or they can skip their commute entirely and complete their coursework from home, or wherever they choose.
This additional flexibility in program schedules helps students develop critical skills for the modern workplace such as using collaborative tools, listening, accountability, and adaptability, while maintaining all the benefits of in-person studies.
The hybrid programming does not impact PGWP eligibility.
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Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.
Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
Please visit our detailed Admission Requirements for international students.
Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
The University reserves the right to request English language proficiency testing result documentation for any applicant whose education was completed outside of Canada.
Upon completion of this program students will earn three valuable educational credentials: Public Relations and Strategic Communications Diploma, Marketing Diploma and Management Certificate.
Students graduating from the Management Certificate may apply for the Certified in Management designation (CIM). Certification is available for those that were registered in the program as of June 1, 2016.
For more information on obtaining the CIM Credential click here.
Find more information on student life at PACE here.
Find answers to students' most frequently asked questions here.
Graduates of the Public Relations, Marketing & Strategic Communication Diploma may be eligible credit in our degree programs. See Pathways to UW Degrees.
Upon successful completion of the full-time Public Relations, Marketing & Strategic Communication Diploma Program, you will be eligible for the following academic credentials:
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Internships
All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.
Learn more about Internships here.
Public Relations Industry Memberships
Admittance into the program includes membership in the International Association of Business Communicators and the Canadian Public Relations Society and the Canadian Marketing Association - Manitoba Chapter.