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Apply Today!

Public Relations & Strategic Communication Diploma

Programs Page

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. With a broad foundation of PR knowledge and focus on strategic communication, this program emphasizes best practices, tackles current and emerging issues and develops the skill set to be a leader in the field.

Graduates also gain in-demand digital and social media marketing skills needed to develop an effective digital and social media marketing strategy that contribute to overall business success, regardless of sector.

Domestic
Hybrid
Mon, 08/28/2023 Fact SheetInternational Students

Next Start Dates

Monday, August 28, 2023

Tuition & Fees

$13,000: Tuition cost includes the $100.00 UWSA Fee. Costs are tentative.

$2,500-$3,000: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices.

For more information regarding tuition & fees and payment options, click here.

Click here for more information on Tuition & Fees for International Students.

Duration

13 months in duration, Mon-Fri, 9am-4pm.

Two breaks of one week throughout the program and two weeks off for winter break.

Hybrid Program

Always an industry leader, this PACE program will incorporate a number of online courses (virtual online classroom) into the schedule. Approximately three out of the 31 courses in this full-time program will be delivered remotely in our online classrooms.

Spread throughout the program schedule are online courses, so that students continue to connect with their classmates and instructors in the classroom on a regular basis, while adding flexibility. This hybrid program provides our students more latitude in managing their school-life balance. Students are still able to access study spaces and lounges on campus if they wish on those days, or they can skip their commute entirely and complete their coursework from home, or wherever they choose.

This additional flexibility in program schedules helps students develop critical skills for the modern workplace such as using collaborative tools, listening, accountability, and adaptability, while maintaining all the benefits of in-person studies.

The hybrid programming does not impact PGWP eligibility.

Objectives & Outcomes

Outcomes

  • Identify, analyze and influence organizational objectives, communications strategies and key interest groups
  • Guide management on key business and policy decisions
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
  • Design and implement a media relations strategy expanding your visibility in the community
  • Analyze consumer buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Plan and direct the crisis and change management process
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
  • Exercise sound financial decision-making and budgeting skills

Admission Requirements

Click here for admission requirements for International Students.

Admission Requirements

  • Be a high school graduate or hold a Mature Status Diploma.
    • MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.

OR

  • Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
    • MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).

Work Experience

Public Relations and Strategic Communication Diploma applicants should have a minimum of one year of professional work experience. Preference may be given to applicants with work experience related to communications and/or marketing.

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.

Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

International Students

Please visit our detailed Admission Requirements for international students.

Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

The University reserves the right to request English language proficiency testing result documentation for any applicant whose education was completed outside of Canada.

Accreditation

Management Certificate accredited by Chartered Managers Canada (CIM)

Students graduating from the Management Certificate may apply for the Certified in Management designation (CIM).

For more information on obtaining the CIM Credential click here.

Courses & Descriptions

Business Fundamentals

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  • Read more about Business Fundamentals

Case Studies & Issues in Public Relations

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  • Read more about Case Studies & Issues in Public Relations

Cultural Intelligence for Today's Workplace

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  • Read more about Cultural Intelligence for Today's Workplace

Digital & Social Media Marketing

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  • Read more about Digital & Social Media Marketing

Digital Advertising & Email Marketing

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  • Read more about Digital Advertising & Email Marketing

Digital Content & Storytelling

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  • Read more about Digital Content & Storytelling

Digital Marketing Analytics

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  • Read more about Digital Marketing Analytics

Digital Marketing Strategy

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  • Read more about Digital Marketing Strategy

Effective Oral Communication

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  • Read more about Effective Oral Communication

Effective Written Communication

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  • Read more about Effective Written Communication

Essential Skills for Managers

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  • Read more about Essential Skills for Managers

Event Management Fundamentals

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  • Read more about Event Management Fundamentals

Financial Fundamentals

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  • Read more about Financial Fundamentals

Fundraising & Fund Development

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  • Read more about Fundraising & Fund Development

Graphic Design for Non-Designers I

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  • Read more about Graphic Design for Non-Designers I

Graphic Design for Non-Designers II

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  • Read more about Graphic Design for Non-Designers II

Graphic Design for Non-Designers III

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  • Read more about Graphic Design for Non-Designers III

How to Make a Portfolio

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  • Read more about How to Make a Portfolio

Indigenous Insights

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  • Read more about Indigenous Insights

Media Relations for Public Relations

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  • Read more about Media Relations for Public Relations

Organizational Behaviour

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  • Read more about Organizational Behaviour

Project Management for Digital Communications

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  • Read more about Project Management for Digital Communications

Public Relations Fundamentals I

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  • Read more about Public Relations Fundamentals I

Public Relations Fundamentals II

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  • Read more about Public Relations Fundamentals II

Resume Building & Job Search Techniques

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  • Read more about Resume Building & Job Search Techniques

Social Video & DSLR Workshop

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  • Read more about Social Video & DSLR Workshop

Strategic Public Relations Planning

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  • Read more about Strategic Public Relations Planning

Writing for Academic Success

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  • Read more about Writing for Academic Success

Writing for Public Relations I

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  • Read more about Writing for Public Relations I

Writing for Public Relations II

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  • Read more about Writing for Public Relations II

Writing for Public Relations III

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  • Read more about Writing for Public Relations III

Student Life

Find more information on student life at PACE here.

Career Opportunities

Communications Officer

Community Relations Officer

Communications Advisor

Communications and Social Media Officer

Digital and Social Media Coordinator

Communications Specialist

Digital Marketing Coordinator

Public Relations Coordinator

Public Relations and Marketing Coordinator

Fund Development Officer

Fundraiser

Articulation For Credit

Graduates of the Public Relations & Strategic Communication Diploma may be eligible credit in our degree programs. See Pathways to UW Degrees.

Certifications

Academic Credentials

Upon successful completion of the full-time program, you will be eligible for the following academic credentials:

  • Public Relations and Strategic Communication Diploma
  • Digital and Social Media Marketing Certificate
  • Management Certificate

Tech Requirements

Students must have a laptop that meets the tech requirements for their program (not included in tuition).

PC hardware
  • CPU: Multicore Intel® or AMD processor (2 GHz or faster processor with SSE 4.2 or later) with 64-bit support.
  • RAM: 8GB of RAM (16GB recommended)
  • Graphics card: 2 GB of VRAM
  • Hard Disk space: 256GB (500GB recommended)
  • Operating system: Microsoft Windows 10 or 11  (64 bit) (versions Windows 10 versions  20H2, 21H1, 21H2, and Windows 11 version 21H2)
Apple hardware
  • Processor: Multicore Intel® processor (2 GHz or faster processor with SSE 4.2 or later) with 64-bit support or Apple silicon/M1
  • Operating system: macOS 12.0 (Monterey), version 11 (big sur) and version 10.15 (Catalina)
  • RAM: 8GB (16GB recommended)
  • Hard disk space: 256GB (500GB SSD recommended)
  • Software to run Virtualization for Microsoft windows
    • Parallels Desktop or VirtualBox

Additional Comments

Internships

All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.

Learn more about Internships here.

Public Relations Industry Memberships

Admittance into the program includes membership in the International Association of Business Communicators and the Canadian Public Relations Society and the Canadian Agri-food Marketing Alliance.

Student Success Story

Danielle Keenan
Public Relations & Strategic Communication Diploma
Read More

Apply Today
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