Erica Urías is a marketing and communications professional with a decade of experience in the industry. She has collaborated with clients across various sectors to develop impactful marketing strategies and campaigns, including the award-winning “Canada’s Heart is Calling” brand refresh for Travel Manitoba, recognized as a Bronze Effie Awards finalist. A graduate of the Public Relations, Marketing, and Strategic Communications program at PACE, Erica is passionate about culture, storytelling, and the meaningful connections that can be built through effective communication. She manages her own freelance marketing business, EMU Creative, specializing in creative production and strategy, while also developing her skills as a documentary filmmaker.