During his 20+ year career, Joey ascended to the C-suite as CFO leading several multi-million dollar sales and acquisitions. His expertise explaining complex accounting concepts to non-finance members of his team earned him the trust of functional, operational and executive leaders. Joey's story began when he founded his first business as a teenager and went on to launch businesses that grew, serving Western Canada. A life-long passion for self-development lead Joey to launch the 360 Coaching Group in 2019. Since then, Joey has been using his experience and knowledge to elevate his clients to their greatest potential, especially in high-stakes and difficult situations. Joey is a Chartered Professional Accountant (CPA), Certified Management Accountant (CMA), Certified Professional Co-Active Coach (CPCC), International Coaching Federation's Associate Certified Coach (ACC) and Certified Positive Intelligence Coach (CPQC).