Randy Holyk is an extremely versatile marketing and communications professional with an extensive background and more than 40 years of experience in strategic thinking, creative development and customer segmentation. Randy has led the development, management and execution of marketing programs, initiatives and campaigns designed to achieve measurable results in both the private and public sectors, in large organizations and small companies, and on both the client and agency sides of the marketing and communications process. He is a critical thinker with a track record of success in several industries – including telecommunications, financial services, travel, entertainment, higher education and regional and national not-for-profit associations.