Marketing Management Diploma - International Students
Programs Page
Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.
Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.
International
Hybrid
Next Start Dates
Wednesday, January 12, 2022
Wednesday, September 14, 2022
Duration
24 months in duration, Mon-Fri, days and hours vary.
Tuition & Fees
$24,480: Tuition includes UWSA and health insurance fees. Costs are subject to change.* Tuition is paid over two years.
$2,000-$2,200: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices. Textbooks are a requirement.
For more information regarding tuition & fees and payment options, click here.
Costs are tentative.
Hybrid Program
Always an industry leader, starting in January 2022 this PACE program now incorporates a number of online courses (virtual online classroom) into the schedule. Approximately four out of the ~34 courses in this full-time program will be delivered remotely in our online classrooms.
Spread throughout the program schedule are online courses, so that students continue to connect with their classmates and instructors in the classroom on a regular basis, while adding flexibility. This hybrid program provides our students more latitude in managing their school-life balance. Students are still able to access study spaces and lounges on campus if they wish on those days, or they can skip their commute entirely and complete their coursework from home, or wherever they choose.
This additional flexibility in program schedules helps students develop critical skills for the modern workplace such as using collaborative tools, listening, accountability, and adaptability, while maintaining all the benefits of in-person studies.
The hybrid programming does not impact PGWP eligibility.
Objectives & Outcomes
Outcomes
- Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
- Understand how to position products and services, segment markets and identify target market opportunities;
- Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
- Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
- Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
- Learn effective pricing and placement strategies;
- Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
- Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
- Examine effective distribution channels and explore ways to build efficiencies and reduce costs.
Admission Requirements
Academic Requirements
- International students are required to hold a minimum of an undergraduate degree (education related to marketing is preferred).
- A Higher National Diploma from Nigeria and Ghana are exceptions
- The Cumulative Grade Point Average (GPA) or Final Percentage on these transcripts will be assessed for eligibility.
- If a higher degree is attained (post-graduate diploma, Master’s, or PhD) the minimum GPA or Percentage must be attained in all degrees.
For complete admission details by country, please visit our detailed Admission Requirements for international students.
Work Experience
Marketing Management Diploma applicants must have a minimum of one year of professional work experience. Work experience related to marketing is preferred.
English Language Requirements
Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.
|
TEST |
SCORE |
|
IELTS Academic |
6.5 |
|
TOEFL (internet-based) or TOEFL MyBestScore |
86
20 on each component |
|
Heartland International English School |
80% |
|
International Language Academy of Canada |
3.3 |
|
UWinnipeg ELP |
B |
Students applying to The University of Winnipeg PACE during the COVID-19 crisis, may use the following online testing options to meet their English language requirements for applications to our 2021 & 2022 programs:
- Duolingo English Test with a minimum test score of 120, with at least a Production score of 100
- IELTS Indicator with a minimum overall academic band score of 6.5 and a minimum score of 6.0 for the writing and reading categories
- TOEFL iBT "Special Home Edition Test" with a minimum score of 86 with no less than 20 in each component (internet-based)
The University reserves the right to request English language proficiency testing result documentation for any international applicant.
Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
Accreditation
Upon completion of this program students will earn three valuable educational credentials: Marketing Diploma, Digital & Social Media Marketing Certificate and Management Certificate.
Management Certificate Certified by Chartered Managers Canada (CIM)
Students graduating from the Management Certificate may apply for the Certified in Management designation (CIM). Certification is available for those that were registered in the program as of June 1, 2016.
For more information on obtaining the CIM Credential click here.
Courses & Descriptions
Student Life
Find more information on student life at PACE here.
Career Opportunities
FAQ
Find answers to students' most frequently asked questions here.
Articulation For Credit
Graduates of the Marketing Management Diploma Program may be eligible credit in our degree programs. See Pathways to UW Degrees.
Certifications
Academic Credentials
On successful completion of the full-time program, you will be eligible for the following academic credentials:
- Marketing Management Diploma
- Digital & Social Media Marketing Certificate
- Management Certificate
Internship
This program includes a 4-week unpaid internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.
Tech Requirements
Laptop Requirements
PC hardware
- CPU: Intel core I5 or I7 or equivalent
- Memory: minimum of 8GB RAM - 16GB is recommended
- Display and Graphics:
- 14" LCD monitor
- Resolution of 1600 x 900 or better
- HardDrive: 500 GB
- Windows10 highly recommended
MAC hardware
- Intel Core I5 or I7 (sixth generation or newer) or equivalent
- Memory: 8GB - 16GB is recommended
- Graphics and Video display:
- 14" LCD monitor
- resolution of 1600 x 900 or better.
- HardDrive: 500GB
- Software to run Virtualization for Microsoft windows:
- Parallels Desktop or VMware Fusion, or VirtualBox
COPYRIGHT © 2018 THE UNIVERSITY OF WINNIPEG - PROFESSIONAL, APPLIED AND CONTINUING EDUCATION