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Marketing Management Post-Degree Diploma

Programs Page

Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.

International
Hybrid
Wed, 09/13/2023 Fact SheetDomestic Students

Next Start Dates

Wednesday, September 13, 2023
Wednesday, January 10, 2024

Application Deadlines

When Should I Apply?

Applications open one year before each program start date.

We strongly advise applicants to apply early as space is limited and demand for full-time programs is extremely high.

Key Application Deadlines

  • May 15 (September start date)
  • September 15 (January start date)

NOTE: This program may reach capacity prior to application deadline*.

Start Your Application Today

*Note if you do not see the program listed for the intake you are interested in on the online application portal, we have reached capacity and are no longer accepting applications.

Tuition & Fees

$24,480: Tuition includes UWSA and health insurance fees. Costs are subject to change.* Tuition is paid over two years.

$2,500-$3,000: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices. Textbooks are a requirement.

Learn more about International Students tuition & fees and payment options here.

*Please note there is a fee increase scheduled for Marketing Management. As of September 2023 fees for this program will be $26,300.

Duration

24 months in duration, Mon-Fri, days and hours vary and classes may be scheduled during the day time or evenings from 9AM to 9PM.

Hybrid Program

Always an industry leader, this PACE program now incorporates a number of online courses (virtual online classroom) into the schedule. Approximately four out of the ~34 courses in this full-time program will be delivered remotely in our online classrooms.

Spread throughout the program schedule are online courses, so that students continue to connect with their classmates and instructors in the classroom on a regular basis, while adding flexibility. This hybrid program provides our students more latitude in managing their school-life balance. Students are still able to access study spaces and lounges on campus if they wish on those days, or they can skip their commute entirely and complete their coursework from home, or wherever they choose.

This additional flexibility in program schedules helps students develop critical skills for the modern workplace such as using collaborative tools, listening, accountability, and adaptability, while maintaining all the benefits of in-person studies.

The hybrid programming does not impact PGWP eligibility.

Objectives & Outcomes

Outcomes

  • Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
  • Understand how to position products and services, segment markets and identify target market opportunities;
  • Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
  • Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
  • Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
  • Learn effective pricing and placement strategies;
  • Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
  • Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
  • Examine effective distribution channels and explore ways to build efficiencies and reduce costs.

Admission Requirements

Academic Requirements

  • International students are required to hold a minimum of an undergraduate degree (education related to marketing is preferred).
    • A Higher National Diploma from Nigeria and Ghana are exceptions
  • The Cumulative Grade Point Average (GPA) or Final Percentage on these transcripts will be assessed for eligibility.
    • If a higher degree is attained (post-graduate diploma, Master’s, or PhD) the minimum GPA or Percentage must be attained in all degrees.

For complete admission details by country, please visit our detailed Admission Requirements for international students.

Work Experience

Marketing Management Diploma applicants must have a minimum of one year of professional work experience. Work experience related to marketing is preferred.

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.

Test

Score

Duolingo

Overall score: miniumum 120

Production score: minimum 100

IELTS Academic

6.5
6.0 in reading and writing categories

TOEFL (internet-based)

or

TOEFL MyBestScore

86

 

20 on each component

Heartland International English School
Advanced 3, Level 6

80%

International Language Academy of Canada
English Language Pathway Program

3.3

UWinnipeg ELP
Academic Level 5

B

The University reserves the right to request English language proficiency testing result documentation for any international applicant.

 Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

Accreditation

Management Certificate accredited by Chartered Managers Canada (CIM)

Students graduating from the Management Certificate may apply for the Certified in Management designation (CIM).

Get more information about obtaining the CIM Credential.

Courses & Descriptions

Required Courses

Students must complete the following required courses as well as three 1-day seminars focussed on Emerging Trends in Digital Marketing.

Advertising Fundamentals

- -
  • Read more about Advertising Fundamentals

Applied Consumer Behaviour Fundamentals

- -
  • Read more about Applied Consumer Behaviour Fundamentals

Basic Grammar and Editing

- -
  • Read more about Basic Grammar and Editing

Business Fundamentals

- -
  • Read more about Business Fundamentals

Cultural Dimensions & Environmental Influences

- -
  • Read more about Cultural Dimensions & Environmental Influences

Customer Relationship Management

- -
  • Read more about Customer Relationship Management

Digital Advertising & Email Marketing

- -
  • Read more about Digital Advertising & Email Marketing

Digital & Social Media Marketing

- -
  • Read more about Digital & Social Media Marketing

Digital Content & Storytelling

- -
  • Read more about Digital Content & Storytelling

Digital Marketing Analytics

- -
  • Read more about Digital Marketing Analytics

Digital Marketing Strategy

- -
  • Read more about Digital Marketing Strategy

Effective Oral Communication

- -
  • Read more about Effective Oral Communication

Effective Written Communication

- -
  • Read more about Effective Written Communication

Essential Skills for Managers

- -
  • Read more about Essential Skills for Managers

Ethics & Corporate Social Responsibility

- -
  • Read more about Ethics & Corporate Social Responsibility

Financial Fundamentals

- -
  • Read more about Financial Fundamentals

Graphic Design for Non-Designers I

- -
  • Read more about Graphic Design for Non-Designers I

Graphic Design for Non-Designers II

- -
  • Read more about Graphic Design for Non-Designers II

Graphic Design for Non-Designers III

- -
  • Read more about Graphic Design for Non-Designers III

Indigenous Insights

- -
  • Read more about Indigenous Insights

Marketing Fundamentals

- -
  • Read more about Marketing Fundamentals

Marketing Research

- -
  • Read more about Marketing Research

Negotiating & Influencing Skills

- -
  • Read more about Negotiating & Influencing Skills

Organizational Behaviour

- -
  • Read more about Organizational Behaviour

Professional Sales Strategies & Techniques

- -
  • Read more about Professional Sales Strategies & Techniques

Project Management Fundamentals

- -
  • Read more about Project Management Fundamentals

Public Relations Fundamentals I

- -
  • Read more about Public Relations Fundamentals I

Resume Building & Job Search Techniques

- -
  • Read more about Resume Building & Job Search Techniques

Social Video & DSLR Workshop

- -
  • Read more about Social Video & DSLR Workshop

Strategic Marketing & Planning

- -
  • Read more about Strategic Marketing & Planning

Writing for Academic Success

- -
  • Read more about Writing for Academic Success

Corporate Sponsorship

- -
  • Read more about Corporate Sponsorship

Career Opportunities

Marketing Communications Specialist

Marketing Manager

Marketing Coordinator

Marketing Director

Marketing Specialist

Marketing Sales

Advertising and Marketing Coordinator

Articulation For Credit

Graduates of the Marketing Management Diploma Program may be eligible credit in our degree programs. See Pathways to UW Degrees.

Certifications

Academic Credentials

On successful completion of the full-time program, you will be eligible for the following academic credentials:

  • Marketing Management Post-Degree Diploma
  • Digital & Social Media Marketing Certificate
  • Management Certificate

Internship

This program includes a 4-week unpaid internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.

Tech Requirements

Students must have a laptop that meets the tech requirements for their program (not included in tuition).
PC hardware
  • CPU: Multicore Intel® or AMD processor (2 GHz or faster processor with SSE 4.2 or later) with 64-bit support.
  • RAM: 8GB of RAM (16GB recommended)
  • Graphics card: 2 GB of VRAM
  • Hard Disk space: 256GB (500GB recommended)
  • Operating system: Microsoft Windows 10 or 11  (64 bit) (versions Windows 10 versions  20H2, 21H1, 21H2, and Windows 11 version 21H2)
Apple hardware
  • Processor: Multicore Intel® processor (2 GHz or faster processor with SSE 4.2 or later) with 64-bit support or Apple silicon/M1
  • Operating system: macOS 12.0 (Monterey), version 11 (big sur) and version 10.15 (Catalina)
  • RAM: 8GB (16GB recommended)
  • Hard disk space: 256GB (500GB SSD recommended)
  • Software to run Virtualization for Microsoft Windows
    • Parallels Desktop or VirtualBox

International Students

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