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Marketing Management Diploma - International Students

Programs Page

Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.

At this time, we plan to offer this program as scheduled in January 2021. This program will begin in a blended online format and transition to in-person delivery as soon as it is deemed safe to do so by public health authorities.

International
In-Class
Wed, 09/15/2021 Fact SheetDomestic Students

Next Start Dates

Wednesday, September 15, 2021
Wednesday, January 12, 2022

Duration

24 months in duration, Mon-Fri, days and hours vary.

Holidays and breaks provided throughout program duration.

Tuition & Fees

$24,480: Tuition includes UWSA and health insurance fees. Costs are subject to change.* Tuition is paid over two years.

$2,000-$2,200: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices. Textbooks are a requirement.

*Please note there is a fee increase scheduled for Marketing Management. As of September 2021 tuition fee for this program will be $24,680.

For more information regarding tuition & fees and payment options, click here.

Costs are tentative.

Objectives & Outcomes

OUTCOMES

  • Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
  • Understand how to position products and services, segment markets and identify target market opportunities;
  • Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
  • Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
  • Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
  • Learn effective pricing and placement strategies;
  • Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
  • Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
  • Examine effective distribution channels and explore ways to build efficiencies and reduce costs.

Admission Requirements

Academic Requirements

  • International students are required to hold a minimum of an undergraduate degree
    • A Higher National Diploma from Nigeria and Ghana are exceptions
  • The Cumulative Grade Point Average (GPA) or Final Percentage on these transcripts will be assessed for eligibility.
    • If a higher degree is attained (post-graduate diploma, Master’s, or PhD) the minimum GPA or Percentage must be attained in all degrees.

For complete admission details by country, please visit our detailed Admission Requirements for international students.

Work Experience

Marketing Management Diploma applicants must have a minimum of one year of professional work experience.

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.

TEST

SCORE

IELTS Academic

6.5

TOEFL (internet-based)

or

TOEFL MyBestScore

86

 

20 on each component

Heartland International English School
Advanced 3, Level 6

80%

International Language Academy of Canada
English Language Pathway Program

3.3

UWinnipeg ELP
Academic Level 5

B


Students applying to The University of Winnipeg PACE during the COVID-19 crisis, may use the following online testing options to meet their English language requirements for applications to our 2021 programs:

  • Duolingo English Test with a minimum test score of 120, with at least a Production score of 100
  • IELTS Indicator with a minimum overall academic band score of 6.5 and a minimum score of 6.0 for the writing and reading categories
  • TOEFL iBT "Special Home Edition Test" with a minimum score of 86 with no less than 20 in each component (internet-based)

The University reserves the right to request English language proficiency testing result documentation for any international applicant.

Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

Accreditation

Upon completion of this program students will earn three valuable educational credentials: Marketing Diploma, Digital & Social Media Marketing Certificate and Management Certificate.

Management Certificate Certified by Chartered Managers Canada (CIM)

Students graduating from the Management Certificate may apply for the Certified in Management designation (CIM). Certification is available for those that were registered in the program as of June 1, 2016.

For more information on obtaining the CIM Credential click here.

Courses & Descriptions

Advertising Fundamentals

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  • Read more about Advertising Fundamentals

Applied Consumer Behaviour Fundamentals

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  • Read more about Applied Consumer Behaviour Fundamentals

Basic Grammar & Editing

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  • Read more about Basic Grammar & Editing

Business Fundamentals

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  • Read more about Business Fundamentals

Cultural Dimensions & Environmental Influences

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  • Read more about Cultural Dimensions & Environmental Influences

Customer Relationship Management

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  • Read more about Customer Relationship Management

Digital Advertising & Email Marketing

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  • Read more about Digital Advertising & Email Marketing

Digital & Social Media Marketing

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  • Read more about Digital & Social Media Marketing

Digital Content & Storytelling

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  • Read more about Digital Content & Storytelling

Digital Marketing Analytics

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  • Read more about Digital Marketing Analytics

Digital Marketing Strategy

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  • Read more about Digital Marketing Strategy

Effective Oral Communication

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  • Read more about Effective Oral Communication

Effective Written Communication

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  • Read more about Effective Written Communication

Essential Skills for Managers

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  • Read more about Essential Skills for Managers

Ethics & Corporate Social Responsibility

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  • Read more about Ethics & Corporate Social Responsibility

Financial Fundamentals

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  • Read more about Financial Fundamentals

Graphic Design for Non-Designers I

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  • Read more about Graphic Design for Non-Designers I

Graphic Design for Non-Designers II

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  • Read more about Graphic Design for Non-Designers II

Graphic Design for Non-Designers III

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  • Read more about Graphic Design for Non-Designers III

Indigenous Insights

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  • Read more about Indigenous Insights

Marketing Fundamentals

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  • Read more about Marketing Fundamentals

Marketing Research

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  • Read more about Marketing Research

Negotiating & Influencing Skills

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  • Read more about Negotiating & Influencing Skills

Organizational Behaviour

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  • Read more about Organizational Behaviour

Professional Sales Strategies & Techniques

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  • Read more about Professional Sales Strategies & Techniques

Project Management Fundamentals

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  • Read more about Project Management Fundamentals

Public Relations Fundamentals I

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  • Read more about Public Relations Fundamentals I

Resume Building & Job Search Techniques

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  • Read more about Resume Building & Job Search Techniques

Strategic Marketing & Planning

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  • Read more about Strategic Marketing & Planning

Writing for Academic Success

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  • Read more about Writing for Academic Success

Student Life

Find more information on student life at PACE here.

Career Opportunities

Marketing Communications Specialist

Marketing Manager

Marketing Coordinator

Marketing Director

Marketing Specialist

Marketing Sales

Advertising and Marketing Coordinator

FAQ

Find answers to students' most frequently asked questions here.

Articulation For Credit

Graduates of the Marketing Management Diploma Program may be eligible credit in our degree programs. See Pathways to UW Degrees.

Certifications

ACADEMIC CREDENTIALS

On successful completion of the full-time program, you will be eligible for the following academic credentials:

  • Marketing Management Diploma
  • Digital & Social Media Marketing Certificate
  • Management Certificate

INTERNSHIP

All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.

 

Tech Requirements

LAPTOP REQUIREMENTS

PC hardware:
  • CPU: Intel or AMD core I5 or I7
  • Memory: minimum of 8GB RAM - 16GB is recommended
  • Display and Graphics:
    • 15 inches LCD
    • Handle 1920 x 1080 Resolution (2GB ram)
  • HardDrive: 500 GB
  • Windows10 highly recommended
 
MAC’s hardware :
  • Intel Core I5 or I7
  • Memory: 8GB - 16GB is recommended
  • Graphics and Video display: Any type of video cards from Apple should work with at least of 2GB of RAM.
  • HardDrive: 512GB
  • Software to run Virtualization for Microsoft windows:
  • Parallels Desktop or VMware Fusion, or VirtualBox

Quick Links

  • Canadian Student Success Stories
  • International Student Success Stories
  • Full Time Programs for International Students
  • Full Time Programs for Canadian Students
  • Part Time Programs for Canadian Students
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