Marketing Management Post-Degree Diploma
Programs Page
Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.
Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.
International
Hybrid
Next Start Dates
Wednesday, January 11, 2023
Wednesday, September 13, 2023
Wednesday, January 10, 2024
Application Deadlines
When Should I Apply?
Applications open one year before each program start date.
We strongly advise applicants to apply early as space is limited and demand for full-time programs is extremely high.
Key Application Deadlines
- May 15 (September start date)
- September 15 (January start date)
NOTE: This program may reach capacity prior to application deadline*.
*Note if you do not see the program listed for the intake you are interested in on the online application portal, we have reached capacity and are no longer accepting applications.
Tuition & Fees
$24,480: Tuition includes UWSA and health insurance fees. Costs are subject to change.* Tuition is paid over two years.
$2,500-$3,000: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices. Textbooks are a requirement.
Learn more about International Students tuition & fees and payment options here.
*Please note there is a fee increase scheduled for Marketing Management. As of September 2023 fees for this program will be $26,300.
Duration
24 months in duration, Mon-Fri, days and hours vary and classes may be scheduled during the day time or evenings from 9AM to 9PM.
Hybrid Program
Always an industry leader, this PACE program now incorporates a number of online courses (virtual online classroom) into the schedule. Approximately four out of the ~34 courses in this full-time program will be delivered remotely in our online classrooms.
Spread throughout the program schedule are online courses, so that students continue to connect with their classmates and instructors in the classroom on a regular basis, while adding flexibility. This hybrid program provides our students more latitude in managing their school-life balance. Students are still able to access study spaces and lounges on campus if they wish on those days, or they can skip their commute entirely and complete their coursework from home, or wherever they choose.
This additional flexibility in program schedules helps students develop critical skills for the modern workplace such as using collaborative tools, listening, accountability, and adaptability, while maintaining all the benefits of in-person studies.
The hybrid programming does not impact PGWP eligibility.
Objectives & Outcomes
Outcomes
- Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
- Understand how to position products and services, segment markets and identify target market opportunities;
- Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
- Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
- Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
- Learn effective pricing and placement strategies;
- Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
- Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
- Examine effective distribution channels and explore ways to build efficiencies and reduce costs.
Admission Requirements
Academic Requirements
- International students are required to hold a minimum of an undergraduate degree (education related to marketing is preferred).
- A Higher National Diploma from Nigeria and Ghana are exceptions
- The Cumulative Grade Point Average (GPA) or Final Percentage on these transcripts will be assessed for eligibility.
- If a higher degree is attained (post-graduate diploma, Master’s, or PhD) the minimum GPA or Percentage must be attained in all degrees.
For complete admission details by country, please visit our detailed Admission Requirements for international students.
Work Experience
Marketing Management Diploma applicants must have a minimum of one year of professional work experience. Work experience related to marketing is preferred.
English Language Requirements
Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.
|
Test |
Score |
|
Duolingo |
Overall score: miniumum 120 Production score: minimum 100 |
|
IELTS Academic |
6.5 |
|
TOEFL (internet-based) or TOEFL MyBestScore |
86
20 on each component |
|
Heartland International English School |
80% |
|
International Language Academy of Canada |
3.3 |
|
UWinnipeg ELP |
B |
The University reserves the right to request English language proficiency testing result documentation for any international applicant.
Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
Accreditation
Upon completion of this program students will earn three valuable educational credentials: Marketing Diploma, Digital & Social Media Marketing Certificate and Management Certificate.
Management Certificate Certified by Chartered Managers Canada (CIM)
Students graduating from the Management Certificate may apply for the Certified in Management designation (CIM). Certification is available for those that were registered in the program as of June 1, 2016.
For more information on obtaining the CIM Credential click here.
Courses & Descriptions
Career Opportunities
Articulation For Credit
Graduates of the Marketing Management Diploma Program may be eligible credit in our degree programs. See Pathways to UW Degrees.
Certifications
Academic Credentials
On successful completion of the full-time program, you will be eligible for the following academic credentials:
- Marketing Management Post-Degree Diploma
- Digital & Social Media Marketing Certificate
- Management Certificate
Internship
This program includes a 4-week unpaid internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.
Tech Requirements
Students must have a laptop that meets the tech requirements for their program (not included in tuition).
PC hardware
- CPU: AMD or Intel core I5 or I7 or equivalent (10th generation or newer)
- Memory: minimum of 8GB RAM - 16GB is recommended
- Display and Graphics:
- 14" LCD monitor
- Resolution of 1600 x 900 or better
- HardDrive: SDD 500 GB
- Windows10 highly recommended
MAC hardware
- Intel Core I5 or I7 (10th generation or newer)
- Memory: 8GB - 16GB is recommended
- Graphics and Video display:
- 14" LCD monitor
- resolution of 1600 x 900 or better.
- HardDrive: SDD 500GB
- Software to run Virtualization for Microsoft windows:
- Parallels Desktop or VMware Fusion, or VirtualBox
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Students must complete the following required courses as well as three 1-day seminars focussed on Emerging Trends in Digital Marketing.