Digital Marketing Management Diploma
Programs Page
Gain the expertise needed to excel in the fast-paced world of digital marketing. This program provides a strong foundation in marketing principles, enhanced with in-demand skills in digital tools, analytics, and content creation.
Designed to prepare graduates for success in today’s technology-driven marketplace, the program emphasizes practical strategies to create, implement, and optimize marketing campaigns that deliver measurable results. With a focus on emerging trends and customer engagement, students are equipped to navigate the evolving digital landscape and contribute to overall business growth.
Graduates of this program are ready to lead in roles across industries, leveraging digital marketing strategies to create value and drive innovation. The program is delivered in a full-time, two-year format, including a 4-week internship to provide hands-on experience in the field.
PACE offers the Digital Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.
Domestic
Hybrid
Tuition & Fees
$15,400: Tuition cost includes the $100.00/yr. UWSA Fee. Tuition is paid over two years.
$2,500-$3,000: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices. Textbooks are a requirement.
For more information regarding tuition & fees and payment options, click here.
Costs are tentative.
Duration
24 months in duration, Mon-Fri, days and hours vary and classes may be scheduled during the day time or evenings from 9AM to 4PM.
Holidays and breaks provided throughout program duration.
Hybrid Program
This PACE program features a hybrid delivery model, with approximately 20% of the courses offered through virtual online classrooms. This innovative approach balances in-person learning with the convenience of online study.
Online courses are strategically integrated throughout the program schedule, allowing students to regularly engage with classmates and instructors in person while benefiting from greater flexibility. On remote learning days, students can choose to work from home, skip their commute, or take advantage of campus study spaces and lounges.
Our hybrid model is designed to enhance students' school-life balance while fostering essential workplace skills like collaboration, accountability, adaptability, and effective communication—all within a supportive learning environment.
Objectives & Outcomes
Objective
The Digital Marketing Management Diploma prepares graduates to excel in the fast-paced field of marketing by providing a comprehensive foundation in digital marketing strategies, tools, and analytics. This program equips students with the practical and theoretical skills needed to create, implement, and manage marketing initiatives that drive measurable results and business success in today’s technology-driven economy.
Outcomes
- Strategic Application of Marketing Concepts: Apply strategic frameworks, analytical tools, and key concepts to a wide range of digital and traditional marketing initiatives.
- Market Positioning and Segmentation: Identify target market opportunities, segment markets effectively, and position products and services to gain competitive advantage.
- Integration of Digital and Traditional Approaches: Understand the integration of digital communication technologies with traditional marketing strategies to create cohesive and impactful campaigns.
- Consumer Behavior and Research: Analyze consumer buying patterns, leverage marketing research methodologies, and evaluate environmental and competitive factors affecting products and services.
- Advanced Marketing Analytics and Decision-Making: Employ analytical tools and decision-making processes for competitor analysis, target market strategies, brand management, customer relationship management, and new product development opportunities.
- Digital Marketing Strategies and Technologies: Develop and execute comprehensive digital marketing campaigns, utilizing the latest tools and platforms to build customer engagement and drive results.
- Pricing, Placement, and Distribution: Learn effective pricing and placement strategies while exploring innovative distribution channels to build efficiencies and reduce costs.
- Shared Value and Stakeholder Engagement: Articulate shared value opportunities to customers, stakeholders, and employees through well-rounded marketing strategies that align with organizational goals.
Admission Requirements
- Be a high school graduate or hold a Mature Status Diploma.
- MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.
OR
- Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
- MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).
Work Experience
Marketing Management Diploma applicants must have a minimum of 6 months of professional work experience.
English Language Requirements
Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures. Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
International Students
Please visit our detailed Admission Requirements for international students.
Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
The University reserves the right to request English language proficiency testing result documentation for any international applicant.
Accreditation
Management Certificate accredited by Chartered Managers Canada (CIM)
Students graduating from the Digital Management Certificate may apply for the Certified in Management designation (CIM).
Courses & Descriptions
Student Life
Find more information on student life at PACE here.
Career Opportunities
Certifications
Academic Credentials
On successful completion of the full-time program, you will be eligible for the following academic credentials:
- Marketing Management Diploma
- Digital & Social Media Marketing Certificate
- Management Certificate
Tech Requirements
Students must have a laptop that meets the following requirements for their program (not included in tuition).
PC hardware
- OS: Windows 11 (64 Bit) Pro or Home version (Windows 10 would be accepted).
Note: Windows should be up to date (e.g. 23-24H2) - Processor: 12th Gen Intel core i5+
- Graphics: A strong graphics card is recommended for IT and programs that require multimedia design (e.g., NVIDIA GeForce technology); for other programs, an Intel graphics card (e.g., Intel Iris Xe Graphics) is recommended.
- Memory (RAM): 16+ GB, DDR4+.
- Hard Drive: 500+ GB, M.2, PCIe NVMe, SSD.
- Connectivity: Intel Wi-Fi 5-6 AX201, 2x2, 802.11ax, Bluetooth wireless card, HDMI, USB type A and Type C.
- Should include an HD (720P+) webcam for Zoom classes.
Apple hardware
- MacOS: Ventura or later
- Processor: Apple’s M1, M2 or M3 chip with at least 8 Core CPU.
- Graphics: 10 core GPU.
- Memory (RAM): 16+ GB.
- Hard Drive: 500+ GB, SSD.
- Should include FaceTime HD (720P+) webcam for zoom classes.
- Software to run Virtualization for Microsoft Windows:
- Parallels Desktop or Virtual box
Additional Comments
Internships
This Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.
Learn more about Internships here.
Industry Memberships
Admittance into the program includes membership in the International Association of Business Communicators, the Canadian Agri-food Marketing Alliance, and the Chartered Managers Canada (CIM).
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Students must complete the following required courses.