On completion of this course, students should be able to:

• Identify advanced design techniques and marketing-focused tools within Adobe Photoshop, Illustrator, InDesign, and Canva. Recognize key branding and advertising concepts related to visual communication.
• Understand the impact of graphic design concepts in the marketing industry, detailing how visual elements influence consumer perception and engagement. Describe the relationship between typography, color theory, and brand identity.
• Utilize advanced design techniques to create marketing assets such as branding guidelines, logos, websites, app prototypes, social media graphics, newsletters, display ads, and promotional materials. Adapt designs to meet different platform specifications and audience expectations.
• Assess the effectiveness of design assets by evaluating their alignment with brand messaging, audience needs, and marketing objectives.
• Evaluate branding and advertising designs based on design principles, marketing strategy, and functional impact.
• Develop a cohesive marketing campaign, integrating multiple design assets into a visually unified and strategically effective presentation. Prepare a professional portfolio showcasing marketing-focused design work that includes a complete brand guideline.