| DPS 52040 | 36 hours |
This course will be able to identify and use the appropriate metrics and measurement tools to gain insight into digital and social media marketing to improve engagement and determine ROI. This will include being able to prepare reports for management or clients to demonstrate an understanding of how to capture, interpret, and use data for digital and social media marketing
Prerequisites
Outcomes
Upon completion of this course, students will be able to:
- Explain and apply how to effectively define metrics and KPIs
- Recognize the importance of metrics and measurement, including ways to use data to gain insights, improve engagement and determine ROI
- Explain how to use social media analytics to measure awareness, attention, reach and influence
- Name and explain various social listening tools, how to assess potential risks and implement measures early to maximize success
- Explain and use tools for generating insights about various digital marketing mediums
- Explain and use the basic features of Google Analytics to understand website traffic and engagement
- Explain and use the basic features of Google Tag Manager for implementing event tracking
- Explain and use third party pixels
- Understand and create a variety of reports to highlight data and insights for various audiences including leadership or clients
COPYRIGHT © 2018 THE UNIVERSITY OF WINNIPEG - PROFESSIONAL, APPLIED AND CONTINUING EDUCATION
Students must first successfully complete the following course: