| DPS 52025 | 7 hours |
Creating professional visuals is now the single most important strategy in content marketing today. In this seminar, attendees will learn how to plan, shoot and edit images and videos using a digital single lens reflex (DSLR) camera to create a polished, professional visual strategy. Students will need a phone with a camera for this seminar.
Outcomes
On successful completion of this course you should be able to:
- Recognize and explain the key features of your camera and what they do
- Identifying good versus poor framing and how to let action move through the frame for optimal editing
- Identify the best lighting options and maximize your resources regardless of the circumstances
- Simplify your message to ensure you maximum both your reach and comprehension
- Pick the right platform for your message. Not all social media are created equal and they all have strengths, weakness and key audiences
- Get inside the head of your target audience, by recognizing the challenges and obstacles for your message will face on its journey
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This is an online course that will be offered in a blended format. Blended courses combine live virtual lectures each week at a set time (see course dates) with independent study. The Nexus course site will open 5 days prior to the first class day. The course outline and any Zoom links will only be posted to Nexus.