Danielle Keenan graduated from PACE’s Public Relations, Marketing & Strategic Communication Diploma program in October of 2015, which she said led to her landing a position that provides her with the ability to combine her love of politics and public relations. Danielle is the Director of Communications, Liberal Research Bureau for the Government of Canada.

Danielle said the PACE program was demanding but highly rewarding. “You’re essentially learning a four-year program in 13 months. Learning to prioritize, work within tight timelines, and consistently deliver quality work are all skills that are needed if you want to succeed in public relations.”

She also said PACE is the perfect choice for someone looking to build on previous education and experience, adding, “The combination of small class sizes and a hands-on approach allows you to apply concepts you’re learning to actual projects.”

Danielle said gaining technical skills in the program has helped her overcome a hesitance to get creative with messaging — such as through photography and graphic design. “I feel confident in my ability to create content, which is necessary in today’s industry.”

Danielle puts those skills to good use in her fast-paced position. Every day is different and there is always a blend of responsibilities. “There are days when I’m helping promote a new government announcement, organizing a community event, or hosting a media scrum,” she said, adding that she also appreciates “the immense privilege of working with people who are committed to making a difference.”

Danielle Keenan
Director of Communications, Liberal Research Bureau
Government of Canada