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Digital & Social Media Marketing Certificate

Programs Page

Digital media is in increasing demand, whether for a government organization, a non-profit entity, or a for-profit business. Digital channels provide opportunities for greater reach, increased connectivity, better monitoring, and increased return-on-investment, and are being chosen over traditional alternatives at an increasing rate.

The Digital & Social Media Marketing Certificate program is designed to provide students with the fundamental skills needed to develop an effective digital and social media marketing strategy that contributes to overall business success, regardless of sector.

This hands-on program provides focused and industry-aligned instruction that includes real-world scenarios in a university setting. This part time program is delivered by local professionals who bring up-to-the-minute experience and examples, helping students get a solid understanding of how to use digital and social media to further business.

 

Domestic
Online
Fact Sheet

Duration

The program can be completed in 12-18 months.  Students have up to five years to complete the program requirements. 

Tuition & Fees

$2,620

Dependent on course selection

Costs may vary depending on mode of course delivery and are tentative.

For more information regarding tuition & fees and payment options, click here.

Objectives & Outcomes

OBJECTIVES

This hands-on program is for individuals interested in:

  • Seeking professional development to upgrade their skills and/or gain the latest knowledge in this dynamic and expanding profession
  • Complementing an academic degree or college diploma to specialize in this career path

OUTCOMES

On completion of this program students should be able to:

  • Apply a thorough understanding of the strategy and tactics involved in digital and social media marketing to enhance business goals
  • Define, evaluate and prioritize various digital and social media channels
  • Utilize a wide variety of tools and techniques, including web analytics, digital branding, blogging, online advertising, social media, and SEO.

 

Admission Requirements

  • Be a high school graduate or hold a Mature Status Diploma.
    • MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.

OR

  • Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
    • MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures. Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

Courses & Descriptions

Required Courses Comments

The program consists of three components: four core courses, one elective and three seminars (which are specific to the Digital and Social Media Marketing Certificate).  All courses are 36 hours, and seminars are 7 hours, unless otherwise noted. 

Total hours:  201

Although not required, it it recommended that students take the courses in the following order:

 

Digital & Social Media Marketing

- -
  • Read more about Digital & Social Media Marketing

Digital Advertising & Email Marketing

- -
  • Read more about Digital Advertising & Email Marketing

Digital Marketing Analytics

- -
  • Read more about Digital Marketing Analytics

Digital Marketing Strategy

- -
  • Read more about Digital Marketing Strategy
Elective Courses Comments

Completion of one of the following courses & three seminars (which are specific to the Digital & Social Media Marketing Certificate). Seminars may be taken in any order.

Digital Content & Storytelling

- -
  • Read more about Digital Content & Storytelling

DSSM Seminar: Defining Target Audiences & Creating Personas

- -
  • Read more about DSSM Seminar: Defining Target Audiences & Creating Personas

DSSM Seminar: Ethics & Governance in Social Media

- -
  • Read more about DSSM Seminar: Ethics & Governance in Social Media

DSSM Seminar: Handling Issues & Crisis in Social Media

- -
  • Read more about DSSM Seminar: Handling Issues & Crisis in Social Media

DSSM Seminar: Social Media Policy Development

- -
  • Read more about DSSM Seminar: Social Media Policy Development

DSSM Seminar: Social Video & DSLR Workshop

- -
  • Read more about DSSM Seminar: Social Video & DSLR Workshop

Visual Content for Digital Marketing

- -
  • Read more about Visual Content for Digital Marketing

Career Opportunities

Communications and Social Media Officer

Digital and Social Media Coordinator

Digital Communications Coordinator

Digital Marketing Manager

Digital Media Specialist

Social Media Manager

Social Media Specialist

FAQ

The Digital and Social Media Marketing Certificate program was developed in conjunction with an advisory committee of industry professionals comprised of Winnipeg-based digital and social media professionals, University of Winnipeg graduates, and academics who played a fundamental role in determining the need for this type of programming within the local market and in the development of this program.  Industries represented on the advisory committee included Dooley PR, Direct Focus, SkipTheDishes, Bell MTS, Western Financial Group Insurance Solutions, MPG Sport/Mondetta, New Media Manitoba, Canada's Royal Winnipeg Ballet, and McKim Communications Group.  

Tech Requirements

Laptop Requirements

Microsoft Windows hardware:

  • CPU: Intel I5 or I7, AMD quad-core I5 or I7
  • Memory: 8GB RAM
  • 15 inches: Full HD display screen, can handle 1920 x 1080 Resolution (2GB ram) (Optional)
  • HardDrive: 500 GB
  • OS: Windows 10

MAC’s hardware :

  • Intel Core I5 or I7
  • Memory: 8GB RAM
  • HardDrive: 500GB
  • OS: MacOS
  • Software to run Virtualization for Microsoft windows:
  • Parallels Desktop or VMware Fusion, or VirtualBox

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