“I chose PACE because it fit my schedule and I could continue to work full time,” says Ian Peters, who earned his Digital & Social Media Marketing Certificate from Winnipeg PACE in 2021.

“I enjoyed the fact that the instructors currently worked in the profession that they were teaching on, which added a lot of validity to the subject matter,” says Ian. “The instructors were a lot of fun to be around and learn from, plus they taught in a way that wasn’t overwhelming.”

Ian is the Marketing Manager at Pinnacle Auto Group Winnipeg, a position he’s been in for the last two years. In his role he oversees inbound and outbound marketing initiatives, manages their websites along with the company’s social media presence, plus does everything from directing and producing video content for their digital channels to being involved in the execution of the company’s photography and graphic design. Prior to studying at PACE, Ian completed the Digital A/V Production Certificate program at RRC Polytech.

Ian says the program helped him fill in some of the gaps in areas where he already had experience, as well as giving him the chance to dive deeper into areas he’d been curious about.

“On top of gaining the extra knowledge in a multitude of areas, it gave me the confidence to really own the things that I touch and see things through from concept to completion,” says Ian.

Ian says his most valuable lesson from PACE was “what gets measured, gets done.”

“I learned this during the Google Analytics segment of the program, but it can be applied to many areas in life - being intentional with everything around you,” he says.

Ian’s advice to others interested in the Digital & Social Media Marketing Certificate at PACE is this: “It’s well worth it, and if you’re like me coming in with some knowledge already, it will only add to that.”

Ian Peters
Founder and Instructor
ICP Marketing (Self-employed) and The University of Winnipeg (Contract Part-time)