In today's fast-paced digital media landscape, staying ahead of the curve is essential for professionals in the communications industry. Andrea Danelak, a writer and social media enthusiast, discovered the power of UWinnipeg PACE to enhance her skills and propel her career forward. We touched base with Andrea to find out how PACE played a role in her journey.

Before continuing her education with the Digital & Social Media Marketing Certificate at PACE, Andrea had earned a Bachelor of Arts in Communications from UWinnipeg and the Diploma in Creative Communications from Red River Polytech as part of a joint program. However, recognizing the ever-changing nature of the industry, she sought to expand her knowledge and expertise in digital and social media marketing.

“The communications industry is always evolving, and I wanted to brush up on my digital and social media marketing skills,” says Andrea. “I loved my time at The University of Winnipeg in the mid-2000s, so I researched its program offerings in the industry. Because I was working full-time at the time, PACE offered exactly the type of part-time program I was looking for.”

Andrea says the diverse mix of students with varying levels of experience and backgrounds created a blend of perspectives and experiences, fostering an environment of collaboration and shared learning.

“I loved how PACE brought together people with varying levels of experience and backgrounds. Some had never worked in a marketing role, whereas others (like me!) were going back to school to enhance their existing skill set,” she says.

For those considering a PACE program, Andrea advises making the most of the experience.

“Participate in class discussions, ask questions of the instructors, follow up on resources referenced in class and brainstorm with your fellow students,” she says.

Although it had been over a decade since Andrea last attended school, she says it’s there is not limit limit to invest in one's education and professional growth.

“It’s never too late to go back to school to further your skill set,” she says.  “I was a little nervous since I hadn’t been in school for over a decade, but enrolling in PACE proved to be the best decision for me in terms of my career progression.”

Armed with the skills developed during her program, she felt ready to leave her full-time communications job and start her own venture in April 2022, where she offers a range of writing and social media management services.

“PACE gave me the confidence to branch off on my own and pursue freelancing ’full-time’ with the skill set I acquired—and I am happier than I’ve ever been!” says Andrea.

As a freelance writer and social media manager, Andrea showcases her versatility and passion for marketing. She handles diverse projects, including blog posts, web copy, and annual reports, applying her writing prowess across various mediums. Additionally, she offers social media services, creating engaging content and managing clients' accounts across different industries.

Andrea attributes her smooth transition into freelancing full-time to her PACE experience. The program equipped her with the necessary skills to excel in social media management.

“PACE provided me with the skills I needed to pursue social media as a service offering. Coupled with my existing skill set and knowledge of marketing strategy, I felt prepared to dive in feet-first,” she says.

“Choosing PACE was a wonderful decision for me. I’ve met so many remarkable people—from fellow students to instructors to guest speakers—and learned so much through my journey. One of my former instructors even hired me to work with some of her social media and digital marketing clients!”

Andrea Danelak
Freelance Writer & Social Media Manager
Andrea Danelak Writing Services