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Digital & Social Media Marketing Certificate
Programs Page
Digital media is in increasing demand, whether for a government organization, a non-profit entity, or a for-profit business. Digital channels provide opportunities for greater reach, increased connectivity, better monitoring, and increased return-on-investment, and are being chosen over traditional alternatives at an increasing rate.
The Digital & Social Media Marketing Certificate program is designed to provide students with the fundamental skills needed to develop an effective digital and social media marketing strategy that contributes to overall business success, regardless of sector.
This hands-on program provides focused and industry-aligned instruction that includes real-world scenarios in a university setting. This part time program is delivered by local professionals who bring up-to-the-minute experience and examples, helping students get a solid understanding of how to use digital and social media to further business.
Domestic
Online
Tuition & Fees
$2,750*
For more information regarding tuition & fees and payment options, click here.
*Costs may vary depending on course selection and are tentative.
Duration
The program can be completed in 12-18 months. Students have up to five years to complete the program requirements.
Objectives & Outcomes
Objectives
This hands-on program is for individuals interested in:
- Seeking professional development to upgrade their skills and/or gain the latest knowledge in this dynamic and expanding profession
- Complementing an academic degree or college diploma to specialize in this career path
Outcomes
On completion of this program students should be able to:
- Apply a thorough understanding of the strategy and tactics involved in digital and social media marketing to enhance business goals
- Define, evaluate and prioritize various digital and social media channels
- Utilize a wide variety of tools and techniques, including web analytics, digital branding, blogging, online advertising, social media, and SEO.
Admission Requirements
- Be a high school graduate or hold a Mature Status Diploma.
- MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.
OR
- Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
- MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).
English Language Requirements
Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures. Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
Courses & Descriptions
Elective Courses
Students must complete one of the two elective options.
Electives Required
1
Seminars
Seminars are intensive one-day workshops.
Seminars may be taken in any order.
Seminars Required
3
Seminars for Success for Part-time Students
The following seminars are offered to Part-time students to set you up for success in your studies
The seminars are not required, but may be useful to brush up on your academic skills.
Writing at University (FREE!)
Are you looking to sharpen your writing skills? This half-day seminar is exactly what you need to master the art of academic writing.
From understanding assignment guidelines and outlining assignments to finding information and citing it correctly, this short course gives you the tools you need to master writing in an academic environment
For more information, please visit our Writing at University page.
Learning Techniques ($50)
Set yourself up for success with the Learning Techniques Seminar (DPS 15179) and learn how to learn! In this 3 hour online seminar, you gain the tools you need to be successful with their current studies and with lifelong learning.
Students gain an understanding of their own learning style and of how the learning process works. In addition, students learn to apply practical strategies for goal setting, managing their time, reading texts, enhancing memory, taking notes, writing essays and studying for exams.
PACE highly recommends that you complete the Learning Techniques Seminar to help enhance your education at PACE if you:
- Do not have post-secondary education
- Have been out of school for a number of years
- Are new to Canada and/or Canadian post-secondary education
For more information, please visit our Learning Techniques page.
Student Recommendations
"The program as a whole was put together very well, with a lot of amazing instructors. As someone who went in with some marketing knowledge already, there was still so much to learn that I could take away and apply immediately to my current job." - Ian Peters
"Going back to school was a big deal for me and I really enjoyed it- although at times it was hard, I sure did learn a lot. It is helping me already with my work. This is such a great program. I’m so glad that I found it." - Sherry Rasmussen
Career Opportunities
Tech Requirements
Students must have a computer that meets the following requirements for their program (not included in tuition).
PC hardware
- CPU: Multicore Intel® or AMD processor (2 GHz or faster processor with SSE 4.2 or later) with 64-bit support.
- RAM: 8GB of RAM (16GB recommended)
- Graphics card: 2 GB of VRAM
- Hard Disk space: 256GB (500GB recommended)
- Operating system: Microsoft Windows 10 or 11 (64 bit) (versions Windows 10 versions 20H2, 21H1, 21H2, and Windows 11 version 21H2)
Apple hardware
- Processor: Multicore Intel® processor (2 GHz or faster processor with SSE 4.2 or later) with 64-bit support or Apple silicon/M1
- Operating system: macOS 12.0 (Monterey), version 11 (big sur) and version 10.15 (Catalina)
- RAM: 8GB (16GB recommended)
- Hard disk space: 256GB (500GB SSD recommended)
- Software to run Virtualization for Microsoft Windows
- Parallels Desktop or VirtualBox
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The program consists of three components: four core courses, one elective and three seminars (which are specific to the Digital and Social Media Marketing Certificate). All courses are 36 hours, and seminars are 7 hours, unless otherwise noted.
Total hours: 201
Upon completion of the perquisite course, Digital & Social Media Marketing, it is recommended that students take the remaining courses in the following order: