Skip to main content

Search form

Main menu

  • UWinnipeg
  • PT Timetable
  • About Us
  • Contact Us
  • Student Logins
Menu

Secondary Menu

Home
  • Future Students
    • Admissions

      Admissions Menu

      • Admission Requirements
      • Apply Today
      • Tuition & Fees
      • Funding & Financial Aid
      • Internships
      • Student Life
      • FAQ
      • Pathways to UWinnipeg
      • Student Success Stories
      • PACE News

      Programs

      Programs

      • Full Time
      • Part Time

      Courses

      Courses

      • Part Time Timetable
      • Register for Courses
  • Current Students
    • Part Time

      Part Time

      • Part Time Students Home
      • Part Time Timetable
      • Part Time Students Planning Tool
      • Register for Courses
      • Online Learning for Part Time Students

      All

      All

      • Transfer Credits
      • Student Resources
      • Forms
      • FAQ
      • Graduation Information
      • Student Life
      • PACE News

      Student Logins

      Student Logins

      • Nexus Login
      • WebAdvisor Login
      • Webmail Login
  • International Students
    • International Students

      International Students

      • Programs
      • Admission Requirements
      • Tuition & Fees
      • Study In Canada
      • UWinnipeg English Language Pathways
      • International Student Success Stories
      • Transfer Credits
      • PACE News
  • About Pace
    • About Pace

      About PACE

      • About Us
      • Contact Us
      • Fact Sheets & Publications
      • Instructors
      • Teach at PACE
      • Policies
      • PACE News
Apply Today!

Digital & Social Media Marketing Certificate

Programs Page

Digital media is in increasing demand, whether for a government organization, a non-profit entity, or a for-profit business. Digital channels provide opportunities for greater reach, increased connectivity, better monitoring, and increased return-on-investment, and are being chosen over traditional alternatives at an increasing rate.

The Digital & Social Media Marketing Certificate program is designed to provide students with the fundamental skills needed to develop an effective digital and social media marketing strategy that contributes to overall business success, regardless of sector.

This hands-on program provides focused and industry-aligned instruction that includes real-world scenarios in a university setting. This part time program is delivered by local professionals who bring up-to-the-minute experience and examples, helping students get a solid understanding of how to use digital and social media to further business.

 

Domestic
Online
Fact SheetClick Here for International Students

Tuition & Fees

$2,620*

For more information regarding tuition & fees and payment options, click here.

*Costs may vary depending on course selection and are tentative.

Duration

The program can be completed in 12-18 months.  Students have up to five years to complete the program requirements. 

Objectives & Outcomes

Objectives

This hands-on program is for individuals interested in:

  • Seeking professional development to upgrade their skills and/or gain the latest knowledge in this dynamic and expanding profession
  • Complementing an academic degree or college diploma to specialize in this career path

Outcomes

On completion of this program students should be able to:

  • Apply a thorough understanding of the strategy and tactics involved in digital and social media marketing to enhance business goals
  • Define, evaluate and prioritize various digital and social media channels
  • Utilize a wide variety of tools and techniques, including web analytics, digital branding, blogging, online advertising, social media, and SEO.

 

Admission Requirements

  • Be a high school graduate or hold a Mature Status Diploma.
    • MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.

OR

  • Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
    • MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures. Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

Courses & Descriptions

Required Courses

The program consists of three components: four core courses, one elective and three seminars (which are specific to the Digital and Social Media Marketing Certificate).  All courses are 36 hours, and seminars are 7 hours, unless otherwise noted. 

Total hours:  201

Although not required, it is recommended that students take the courses in the following order:

 

Digital & Social Media Marketing

- -
  • Read more about Digital & Social Media Marketing

Digital Advertising & Email Marketing

- -
  • Read more about Digital Advertising & Email Marketing

Digital Marketing Analytics

- -
  • Read more about Digital Marketing Analytics

Digital Marketing Strategy

- -
  • Read more about Digital Marketing Strategy
Elective Courses

Students must complete one of the two elective options.
 

Electives Required
1

Digital Content & Storytelling

- -
  • Read more about Digital Content & Storytelling

Visual Content for Digital Marketing

- -
  • Read more about Visual Content for Digital Marketing
Seminars

Seminars are intensive one-day workshops.

Seminars may be taken in any order.

Seminars Required
3

Defining Target Audiences & Creating Personas

- -
  • Read more about Defining Target Audiences & Creating Personas

Ethics & Governance in Social Media

- -
  • Read more about Ethics & Governance in Social Media

Handling Issues & Crisis in Social Media

- -
  • Read more about Handling Issues & Crisis in Social Media

DSSM Seminar: Social Media Policy Development

- -
  • Read more about DSSM Seminar: Social Media Policy Development

Social Video & DSLR Workshop

- -
  • Read more about Social Video & DSLR Workshop

Student Recommendations

"The program as a whole was put together very well, with a lot of amazing instructors. As someone who went in with some marketing knowledge already, there was still so much to learn that I could take away and apply immediately to my current job." - Ian Peters

"Going back to school was a big deal for me and I really enjoyed it- although at times it was hard, I sure did learn a lot. It is helping me already with my work. This is such a great program. I’m so glad that I found it." - Sherry Rasmussen

Career Opportunities

Communications and Social Media Officer

Digital and Social Media Coordinator

Digital Communications Coordinator

Digital Marketing Manager

Digital Media Specialist

Social Media Manager

Social Media Specialist

Tech Requirements

PC hardware
  • CPU: AMD or Intel core I5 or I7 or equivalent (10th generation or newer)
  • Memory: minimum of 8GB RAM - 16GB is recommended
  • Display and Graphics:
    • 14" LCD monitor
    • Resolution of 1600 x 900 or better
  • HardDrive: SDD 500 GB
  • Windows10 highly recommended
MAC hardware
  • Intel Core I5 or I7 (10th generation or newer)
  • Memory: 8GB - 16GB is recommended
  • Graphics and Video display:
    • 14" LCD monitor
    • resolution of 1600 x 900 or better.
  • HardDrive: SDD 500GB
  • Software to run Virtualization for Microsoft windows:
    • Parallels Desktop or VMware Fusion, or VirtualBox
Get In Touch!
Image CAPTCHA
Enter the characters shown in the image.
Apply Today
UWinnipeg PACE
  • UWinnipeg
  • About Us
  • Contact Us
  • About Pace
  • Webadvisor
  • Nexus Login
  • Webmail Login
  • Contact Webmaster
COPYRIGHT © 2018 THE UNIVERSITY OF WINNIPEG - PROFESSIONAL, APPLIED AND CONTINUING EDUCATION
Privacy PolicyEmergency Info

Cookies

By clicking "Accept" you allow cookies that improve your experience on our site, help us analyze site performance and usage, and enable us to show relevant marketing content.

Accept