-
Future Students
-
Admissions
Programs
Programs for Domestic Students
Courses
-
-
Current Students
-
Part Time
Student Logins
Student Logins
-
-
International Students
-
About Pace
-
About Pace
-
Digital media is in increasing demand, whether for a government organization, a non-profit entity, or a for-profit business. Digital channels provide opportunities for greater reach, increased connectivity, better monitoring, and increased return-on-investment, and are being chosen over traditional alternatives at an increasing rate.
The Digital & Social Media Marketing Certificate program is designed to provide students with the fundamental skills needed to develop an effective digital and social media marketing strategy that contributes to overall business success, regardless of sector.
This hands-on program provides focused and industry-aligned instruction that includes real-world scenarios in a university setting. This part time program is delivered by local professionals who bring up-to-the-minute experience and examples, helping students get a solid understanding of how to use digital and social media to further business.
$2,900
For more information regarding tuition & fees and payment options, click here.
Costs may vary depending on course selection and are subject to change.
The program can be completed in 12-18 months. Students have up to five years to complete the program requirements.
This hands-on program is for individuals interested in:
On completion of this program students should be able to:
OR
Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures. Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
Students must complete one of the two elective options.
Seminars are intensive one-day workshops.
Seminars may be taken in any order.
The seminars are not required, but may be useful to brush up on your academic skills.
Are you looking to sharpen your writing skills? This half-day seminar is exactly what you need to master the art of academic writing.
From understanding assignment guidelines and outlining assignments to finding information and citing it correctly, this short course gives you the tools you need to master writing in an academic environment
For more information, please visit our Writing at University page.
Set yourself up for success with the Learning Techniques Seminar (DPS 15179) and learn how to learn! In this 3 hour online seminar, you gain the tools you need to be successful with their current studies and with lifelong learning.
Students gain an understanding of their own learning style and of how the learning process works. In addition, students learn to apply practical strategies for goal setting, managing their time, reading texts, enhancing memory, taking notes, writing essays and studying for exams.
PACE highly recommends that you complete the Learning Techniques Seminar to help enhance your education at PACE if you:
For more information, please visit our Learning Techniques page.
In this one-day session, we focus on integrating personality and communication style, personal motivators, key skills, and experience into a skills-based resume that grabs the attention of recruiters and lands you an interview for your next dream job.
This workshop is designed for professionals seeking to advance their career through promotion or changing industry sectors. Using a combination of marketing and communication strategies you’ll create a powerful resume that will get noticed the next time you apply for a job.
"The program as a whole was put together very well, with a lot of amazing instructors. As someone who went in with some marketing knowledge already, there was still so much to learn that I could take away and apply immediately to my current job." - Ian Peters
"Going back to school was a big deal for me and I really enjoyed it- although at times it was hard, I sure did learn a lot. It is helping me already with my work. This is such a great program. I’m so glad that I found it." - Sherry Rasmussen
By clicking "Accept" you allow cookies that improve your experience on our site, help us analyze site performance and usage, and enable us to show relevant marketing content.
Accept
The program consists of three components: four core courses, one elective and three seminars (which are specific to the Digital and Social Media Marketing Certificate). All courses are 36 hours, and seminars are 7 hours, unless otherwise noted.
Total hours: 201
Upon completion of the prerequisite course, Digital & Social Media Marketing, it is recommended that students take the remaining courses in the following order: