Digital & Social Media Marketing Certificate

Programs Page

Digital media is in increasing demand, whether for a government organization, a non-profit entity, or a for-profit business. Digital channels provide opportunities for greater reach, increased connectivity, better monitoring, and increased return-on-investment, and are being chosen over traditional alternatives at an increasing rate.

The Digital & Social Media Marketing Certificate program is designed to provide students with the fundamental skills needed to develop an effective digital and social media marketing strategy that contributes to overall business success, regardless of sector.

This hands-on program provides focused and industry-aligned instruction that includes real-world scenarios in a university setting. This part time program is delivered by local professionals who bring up-to-the-minute experience and examples, helping students get a solid understanding of how to use digital and social media to further business.

Domestic

Online

Fact Sheet Click Here for International Students

Tuition & Fees

$2,620*

For more information regarding tuition & fees and payment options, click here.

*Costs may vary depending on course selection and are tentative.

Duration

The program can be completed in 12-18 months. Students have up to five years to complete the program requirements.

Objectives & Outcomes

Objectives

This hands-on program is for individuals interested in:

Seeking professional development to upgrade their skills and/or gain the latest knowledge in this dynamic and expanding profession
Complementing an academic degree or college diploma to specialize in this career path

Outcomes

On completion of this program students should be able to:

Apply a thorough understanding of the strategy and tactics involved in digital and social media marketing to enhance business goals
Define, evaluate and prioritize various digital and social media channels
Utilize a wide variety of tools and techniques, including web analytics, digital branding, blogging, online advertising, social media, and SEO.

Admission Requirements

Be a high school graduate or hold a Mature Status Diploma.
- MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.

Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
- MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures. Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

Courses & Descriptions

Required Courses

The program consists of three components: four core courses, one elective and three seminars (which are specific to the Digital and Social Media Marketing Certificate). All courses are 36 hours, and seminars are 7 hours, unless otherwise noted.

Total hours: 201

Although not required, it is recommended that students take the courses in the following order: