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In a classroom filled with 35 students of different nationalities and professional marketing backgrounds, Tim Kist emphatically made his stand clear in the very first minutes of the class: the primary focus of marketing must be the customer. But why should you care about customer-centric marketing?
"The education you're getting is industry-specific and it's what industry is demanding today," says Rebecca Peech, a proud graduate of the Public Relations, Marketing & Strategic Communications program at PACE. Having completed her studies in August 2021, Rebecca has rapidly advanced to the role of Senior Manager of Corporate Social Responsibility & Communications at Dufresne Spencer Group, LLC dba Ashley.
Rebecca’s journey at PACE was both challenging and enriching, perfectly aligning with her career aspirations. She credits the program with providing the necessary tools to enhance her extensive experience in project management and problem-solving. "My experience at PACE was unique. However, it was what I needed at the time to launch my career into what it is today," she reflects. The high-quality instruction and practical experience gained at PACE allowed her to hone critical skills essential in today's competitive workplace.
Currently overseeing communications teams and corporate social responsibility programs across Canada and the U.S., Rebecca applies her refined skills daily. Her role involves strategizing and implementing initiatives that promote diversity, inclusion, and community value—principles that she passionately supports. "I was able to take a lot of the experience that I had from work experience but also hone some of those skills that I knew I needed to home in order to be competitive," Rebecca explains.
A lifelong learner, Rebecca's decision to return to school amid the pandemic was driven by her passion for communication, planning, and strategy. This decision was profoundly validated as she not only excelled in her studies but also received the International Association of Business Communicators Award for Academic Achievement, a testament to her dedication and skill.
Rebecca's advice to current students is clear and encouraging: "Just to keep at it. Know that the education you're getting is industry-specific. It's what industry is demanding today, and it's going to help you." Her journey exemplifies the impactful education provided at PACE, designed to equip students with the skills necessary to thrive in specialized fields.
At PACE, we are immensely proud of Rebecca Peech’s accomplishments and her ongoing contributions to her field. Her success story is a powerful endorsement of our commitment to fostering professional growth and excellence. Rebecca's journey is an inspiration to current and prospective students, proving that with dedication, the right education, and perseverance, achieving one’s career aspirations is not just possible but expected.
Rebecca Peech Senior Manager of Corporate Social Responsibility & Communications Dufresne Spencer Group, LLC dba Ashley
Public Relations & Strategic Communication Diploma
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