Strategic Communications & Digital Marketing Diploma
Programs Page
Prepare for a dynamic career as a skilled communicator and digital strategist in both corporate and non-profit sectors. This program offers a strong foundation in strategic communication and public relations while integrating specialized training in digital marketing and social media management.
With a focus on best practices and emerging industry trends, students gain the tools and knowledge to navigate the evolving communications landscape, tackle complex challenges, and lead impactful campaigns. The program emphasizes the development of effective strategies for digital platforms, equipping graduates with the skills to build engagement, manage reputations, and drive business success through integrated communication and marketing efforts.
Graduates are uniquely positioned to excel in a wide range of industries, blending the art of communication with the science of digital marketing.
This program follows a blended learning model, combining in-class sessions, live online instruction, and scheduled online coursework to create a dynamic and adaptable educational experience.
Courses are carefully structured to balance in-person interaction with the convenience of online learning. Live online sessions allow students to engage with instructors and classmates in real-time, while scheduled online coursework provides flexibility in when they complete assignments within set deadlines. The number and format of online courses may vary based on program needs and scheduling.
This multi-modal approach ensures that students stay connected with their peers and instructors while developing essential workplace skills such as digital collaboration, adaptability, accountability, and effective communication. While students must follow the program’s set schedule, this blended format allows them to engage with learning in different ways, whether attending classes on campus, participating in live online discussions, or completing coursework independently.
The Strategic Communications & Digital Marketing Diploma prepares graduates to excel in the ever-changing fields of communications and digital marketing by equipping them with advanced skills in strategic planning, digital engagement, and public relations. This program emphasizes the integration of traditional and digital approaches to communication, empowering graduates to lead effective campaigns, build brand awareness, and foster meaningful relationships with stakeholders across various platforms and industries.
Outcomes
Strategic Analysis and Influence: Identify, analyze, and align organizational objectives with communication strategies, while effectively engaging key interest groups and stakeholders.
Advising Leadership: Guide management on critical business, communications, and policy decisions through strategic insights and data-driven recommendations.
Public Relations Strategy Development: Create public relations strategies that build awareness, shape favorable perceptions, promote products and services, and set measurable objectives to evaluate effectiveness.
Relationship Building and Collaboration: Foster strong relationships with internal and external stakeholders, public interest groups, clients, and the media to enhance communication efforts and support organizational goals.
Media Relations Expertise: Design and implement media relations strategies to enhance visibility, credibility, and community engagement.
Market Analysis and Innovation: Analyze consumer behavior, employ marketing tools and research methodologies to assess market trends, and develop innovative products and services to increase market share.
Mastery of Communication Tools: Create professional communication materials, including press kits, news releases, newsletters, annual reports, brochures, and personality profiles, tailored to diverse audiences.
Crisis and Change Management: Plan and lead crisis communication efforts and effectively manage organizational change to protect reputation and maintain stakeholder trust.
Promotional Publication Development: Coordinate and produce content for internal and external promotional materials, overseeing the planning, editing, and distribution of high-quality publications.
Digital Integration and Adaptation: Gain expertise in adapting traditional communication materials for digital platforms and leveraging digital technologies to enhance public relations and marketing strategies.
Financial and Budgeting Skills: Exercise sound financial decision-making and budgeting skills to ensure the efficient allocation of resources across communication and marketing initiatives.
Be a high school graduate or hold a Mature Status Diploma.
MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.
OR
Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).
Work Experience
Strategic Communication & Digital Marketing applicants should have a minimum of one year of professional work experience. Preference may be given to applicants with work experience related to communications and/or marketing.
English Language Requirements
Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.
Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
The University reserves the right to request English language proficiency testing result documentation for any applicant whose education was completed outside of Canada.
Students must have a laptop that meets the following requirements for their program (not included in tuition).
⚠️ Tablets are not recommended for use in any program. Some required software may not be fully compatible with tablets, particularly Android devices. Students should ensure they have access to a laptop that meets the specifications below.
PC hardware
OS: Windows 11 (64 Bit) Pro or Home version (Windows 10 would be accepted). Note: Windows should be up to date (e.g. 23-24H2)
Processor: 12th Gen Intel core i5+
Graphics: A strong graphics card is recommended for IT and programs that require multimedia design (e.g., NVIDIA GeForce technology); for other programs, an Intel graphics card (e.g., Intel Iris Xe Graphics) is recommended.
Memory (RAM): 16+ GB, DDR4+.
Hard Drive: 500+ GB, M.2, PCIe NVMe, SSD.
Connectivity: Intel Wi-Fi 5-6 AX201, 2x2, 802.11ax, Bluetooth wireless card, HDMI, USB type A and Type C.
Should include an HD (720P+) webcam for Zoom classes.
Apple hardware
MacOS: Ventura or later
Processor: Apple’s M1, M2 or M3 chip with at least 8 Core CPU.
Graphics: 10 core GPU.
Memory (RAM): 16+ GB.
Hard Drive: 500+ GB, SSD.
Should include FaceTime HD (720P+) webcam for zoom classes.
Software to run Virtualization for Microsoft Windows:
Develop advanced expertise in project management and how cutting-edge technologies can drive success in today’s complex project environments. This program provides a robust analytical framework and practical tools for budgeting, scoping, modeling, measuring, reporting, and integrating technology into project workflows.
Aligned with the knowledge requirements of the Project Management Professional (PMP)® and Certified Associate in Project Management (CAPM)® certifications, this program goes beyond foundational skills to include courses focused on emerging technologies, innovation, and strategic project leadership.
Graduates are equipped to manage dynamic projects across industries, leveraging technology to deliver efficient, scalable, and measurable results in an ever-evolving business landscape.
PMP and CAPM are internationally recognized designations offered by the Project Management Institute (PMI)®
This program follows a blended learning model, combining in-class sessions, live online instruction, and scheduled online coursework to create a dynamic and adaptable educational experience.
Courses are carefully structured to balance in-person interaction with the convenience of online learning. Live online sessions allow students to engage with instructors and classmates in real-time, while scheduled online coursework provides flexibility in when they complete assignments within set deadlines. The number and format of online courses may vary based on program needs and scheduling.
This multi-modal approach ensures that students stay connected with their peers and instructors while developing essential workplace skills such as digital collaboration, adaptability, accountability, and effective communication. While students must follow the program’s set schedule, this blended format allows them to engage with learning in different ways, whether attending classes on campus, participating in live online discussions, or completing coursework independently.
The Advanced Project Management & Technology Diploma program prepares graduates to excel as project managers and equips them with advanced skills in integrating technology and analytics into project workflows. The program provides a comprehensive foundation based on recognized bodies of knowledge, best practices, and emerging industry trends, enabling graduates to lead innovative and effective project management strategies.
Outcomes
Plan and Execute Projects: Develop and implement project work plans, define project scope and deliverables, allocate resources and staffing, establish project milestones, create budget proposals, and successfully close a variety of projects.
Master Procurement and Contract Management: Gain in-depth knowledge of the procurement life cycle, including contract laws, potential legal issues, methodologies for developing and managing procurement specifications, documents, and contracts, and best practices for vendor selection.
Enhance Communication and Reporting: Design effective project communication plans that ensure seamless stakeholder and team collaboration. Leverage a variety of advanced reporting tools, and templates to support communication throughout the project life cycle.
Manage Risk and Change: Create detailed risk profiles and develop strategies to mitigate risks and manage changes in project scope. Protect organizational interests by proactively addressing liabilities and minimizing disruptions.
Lead Collaborative Teams: Build and foster high-performing teams through collaborative relationships. Clearly define roles and responsibilities, proactively manage conflicts, and create a dynamic environment to drive project success.
Leverage Technology and Analytics: Utilize the latest project management technologies and analytics tools to streamline processes, improve efficiency, and enable data-driven decision-making for innovative project delivery.
Be a high school graduate or hold a Mature Status Diploma.
MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.
OR
Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).
Work Experience
Applicants with a degree must have at least one year of work experience, with part-time work being acceptable.
Applicants without a degree must have a minimum of three years of work experience.
English Language Requirements
Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.
Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.
Students must have a laptop that meets the tech requirements for their program (not included in tuition).
⚠️ Tablets are not recommended for use in any program. Some required software may not be fully compatible with tablets, particularly Android devices. Students should ensure they have access to a laptop that meets the specifications below.
PC hardware
OS: Windows 11 (64 Bit) Pro or Home version (Windows 10 would be accepted). Note: Windows should be up to date (e.g. 23-24H2)
Processor: 12th Gen Intel core i5+
Graphics: A strong graphics card is recommended for IT and programs that require multimedia design (e.g., NVIDIA GeForce technology); for other programs, an Intel graphics card (e.g., Intel Iris Xe Graphics) is recommended.
Memory (RAM): 16+ GB, DDR4+.
Hard Drive: 500+ GB, M.2, PCIe NVMe, SSD.
Connectivity: Intel Wi-Fi 5-6 AX201, 2x2, 802.11ax, Bluetooth wireless card, HDMI, USB type A and Type C.
Should include an HD (720P+) webcam for Zoom classes.
Apple hardware
MacOS: Ventura or later
Processor: Apple’s M1, M2 or M3 chip with at least 8 Core CPU.
Graphics: 10 core GPU.
Memory (RAM): 16+ GB.
Hard Drive: 500+ GB, SSD.
Should include FaceTime HD (720P+) webcam for zoom classes.
Software to run Virtualization for Microsoft Windows:
“Manage your time, network, and take advantage of the collaborative environment," advises Lara Thompson, a dynamic graduate from the Public Relations program at PACE. Graduating in September 2023, Lara now excels as a Communications Specialist at 1JustCity, a not-for-profit organization dedicated to supporting individuals experiencing homelessness, mental health issues, food insecurity, and isolation.
Lara’s academic journey at PACE was characterized by an immersive learning experience that deeply enhanced her skills in public relations and strategic communications. "It was a rewarding experience that deepened my knowledge and expertise in public relations and communications," she shares. Lara credits her success to the highly accomplished leaders and instructors at PACE, whose real-life experiences and insights into Canadian markets provided her with a solid foundation for her career.
The practical application of classroom knowledge was a significant aspect of her education. Lara and her classmates engaged in projects and assignments that mirrored real-world organizational challenges, preparing them for their future roles. "We worked on different assignments that gave us a brief view into what organizations go through and what our roles would be as communications people in these organizations," Lara explains. This hands-on approach was crucial in developing her ability to manage projects effectively, a skill she now applies daily at 1JustCity.
In her role, Lara is responsible for crafting and disseminating the organization's message, ensuring that it reaches and resonates with the intended audiences. Her work is vital in raising awareness about the services provided by 1JustCity and in attracting the necessary support to aid the community effectively. "This program has been very rewarding because it's helped me to be valuable at my job and to do the things that would help me be effective at my role," she states.
Lara's advice to current PACE students is to embrace the diverse and inclusive environment that PACE offers. Working with peers from various backgrounds and nationalities not only enriches the learning experience but also prepares students for diverse workplace settings where different perspectives are crucial for success. "PACE has a very vibrant, diverse, and inclusive community," she notes, emphasizing the importance of networking and collaboration.
“My experience at PACE was remarkable, equipping me with international knowledge and expertise necessary for success," shares Grace Neko, a graduate of the Human Resource Management program at PACE. Originally from Kenya, Grace started her journey as in 2021 and has since risen to the role of Human Resource Generalist at Celero Solutions.
Grace's path through PACE was instrumental in shaping her career in Canada. She explains, "PACE helped me apply the knowledge and technical expertise from HR to my current job, which I secured following an internship facilitated by the program." This hands-on experience provided her with the practical skills needed to excel in the Canadian workforce, particularly in a company that serves as an IT provider to credit unions across the country.
Now, as a Human Resource Generalist, Grace supports the business through HR advisory and guidance across Canada, collaborating with managers and business leaders. Her role involves aligning HR initiatives and the employee experience with the strategic goals of the business, ensuring both performance enhancement and compliance with best practices.
For current and prospective PACE students, Grace offers this advice: "Set yourself for success by organizing your schedules to align with deadlines. This is crucial towards employability here in Manitoba." She emphasizes the importance of discipline and preparation, which are key to excelling in PACE's rigorous programs and subsequently in professional roles.
Grace also highlights the benefits of studying at PACE for prospective students: "If you are looking for a program that will set you apart in a cutting-edge economy and industry, then look no further than PACE." She praises the instructors at PACE for being professional practitioners who provide first-hand insights into the current economic climate and the future of employment.
At PACE, we are immensely proud of Grace Neko's accomplishments and her proactive approach to leveraging her educational experiences towards achieving career success. Her journey underscores the effectiveness of our program in preparing graduates to meet and exceed the demands of today's job market. We celebrate her success and look forward to continuing to support our students in achieving their professional aspirations.
Grace Neko Human Resource Generalist Celero Solutions
"Concentrate on developing the skills you're most passionate about. This will not only enhance those abilities but also better prepare you for the job market after graduation" advises Ivan Moreno, who graduated with a Marketing Management Diploma from PACE. Originally from Mexico City, Ivan is now applying his expertise as a Marketing Strategist at the Winnipeg Symphony Orchestra.
Ivan's time at PACE was transformative, greatly influenced by the practical and current knowledge shared by instructors who are active professionals in their fields. "One of the things that I liked most about PACE was the instructors, most of them are professionals currently working. That's important so you can understand how the professional market works here” Ivan explains. This real-world insight provided him with a significant competitive edge in the job market, a factor he credits for his smooth transition into his current role.
Currently, Ivan is responsible for crafting and executing innovative marketing and communication strategies at the Winnipeg Symphony Orchestra. His role involves managing dynamic social media platforms, curating impactful website content, and providing specialized media training to executives. These responsibilities underscore his ability to enhance online presence and audience engagement effectively.
Ivan's story is proof of the efficacy of PACE's educational model, which emphasizes practical skills and real-world applicability, preparing graduates to meet industry demands effectively. We celebrate his success and look forward to seeing how his strategic insights continue to resonate within the vibrant community at the Winnipeg Symphony Orchestra. Ivan's advice remains a valuable mantra for current and future students: harness your passions and refine your skills to excel in your professional journey.
Ivan Moreno Marketing Strategist Winnipeg Symphony Orchestra
"Take everything as an opportunity because everything that you would learn, everything that your professors or instructors are sharing with you will help you to become a full-fledged member of the Canadian workforce," advises Maria Elena Esguerra, a recent graduate from the Advanced Business Management program at PACE. Maria, originally from the Philippines, completed her program in December 2023 and has since transitioned into her new role as a Material Planner at New Flyer.
Maria Elena's journey at PACE has been incredible, providing her with the necessary skills and experiences to excel in the Canadian workforce. She describes her time at PACE as "truly exceptional and extraordinary." Highlighting the supportive environment that helped enhance her professional capabilities, "They helped me to enhance my skill and experience that helped me prepare for the journey of becoming a member of the Canadian workforce," she shares enthusiastically.
Her decision to enroll at PACE was motivated by a commitment to continuous learning and personal growth. "I strongly believe continuous learning is essential for personal growth and development," Maria Elena states. The Advanced Business Management program allowed her to stay updated on the latest developments in diversity, leadership, business management, and project management. This education has not only enhanced her extensive professional experience but has also prepared her for advanced responsibilities in her new role.
Maria Elena also appreciates the sense of community and support she found at PACE, describing it as her "family and support system away from home." This aspect of her educational experience was crucial, providing a welcoming and inclusive environment that facilitated her integration into the Canadian professional landscape.
We are proud of Maria’s achievements and her seamless transition into a key industry role. Her story is a testament to the effectiveness of our programs in preparing graduates for significant career advancements. Her journey illustrates the power of education to transform careers and lives, reinforcing our commitment to supporting our students in achieving their professional and personal goals.
Maria's advice to current and prospective students is a resonant reminder of the value of education at PACE: embrace every learning opportunity and leverage it to build a fulfilling career. We celebrate her success and look forward to continuing to support our students in making their professional aspirations a reality.
"Enjoy your time. It's literally just a year. Make the most out of your time," advises Brigitta Boye, a vibrant PACE alumna who recently graduated from the Advance Business Management program at PACE. Originally from Ghana, Brigitta is now making a significant impact as a Public Engagement Officer for the City of Winnipeg.
Brigitta's time at PACE was life-changing, filled with experiences and teachings that were both "amazing and awesome." She emphasizes the supportive nature of the faculty at PACE, noting, "We had friendly lecturers interested in your growth and your professional journey." Therefore, they make time out to help you with that." This personalized attention and genuine interest in students’ success marked a pivotal phase in Brigitta’s educational journey, providing her with the tools needed to excel in her career.
In her current role, Brigitta is driven by a profound commitment to public engagement and corporate communications. She is motivated by the joy of witnessing others succeed and thrives on inspiring and growing innovative ideas and purposeful solutions. "I am deeply passionate about nurturing a thriving workplace culture and ensuring that every member of the team feels heard, valued, and connected," she shares.
With over eight years of experience, Brigitta specializes in steering customized initiatives and crafting compelling communication strategies that transform organizations from within. Her expertise in driving employee engagement and delivering comprehensive internal communication strategies is pivotal in creating workplaces where employees feel like active participants in their organization's success journey.
At PACE, we take pride in our role in Brigitta’s journey and are inspired by her dedication to creating a positive impact within the community. Her success story is a testament to our programs' power to prepare graduates for their careers and inspire them to transform their environments. Brigitta Boye's journey is a brilliant example of how PACE graduates use their education to foster innovative collaboration, increase employee engagement, and improve corporate communications effectively.
Brigitta Boye Public Engagement Officer City of Winnipeg
"The education you're getting is industry-specific and it's what industry is demanding today," says Rebecca Peech, a proud graduate of the Public Relations, Marketing & Strategic Communications program at PACE. Having completed her studies in August 2021, Rebecca has rapidly advanced to the role of Senior Manager of Corporate Social Responsibility & Communications at Dufresne Spencer Group, LLC dba Ashley.
Rebecca’s journey at PACE was both challenging and enriching, perfectly aligning with her career aspirations. She credits the program with providing the necessary tools to enhance her extensive experience in project management and problem-solving. "My experience at PACE was unique. However, it was what I needed at the time to launch my career into what it is today," she reflects. The high-quality instruction and practical experience gained at PACE allowed her to hone critical skills essential in today's competitive workplace.
Currently overseeing communications teams and corporate social responsibility programs across Canada and the U.S., Rebecca applies her refined skills daily. Her role involves strategizing and implementing initiatives that promote diversity, inclusion, and community value—principles that she passionately supports. "I was able to take a lot of the experience that I had from work experience but also hone some of those skills that I knew I needed to home in order to be competitive," Rebecca explains.
A lifelong learner, Rebecca's decision to return to school amid the pandemic was driven by her passion for communication, planning, and strategy. This decision was profoundly validated as she not only excelled in her studies but also received the International Association of Business Communicators Award for Academic Achievement, a testament to her dedication and skill.
Rebecca's advice to current students is clear and encouraging: "Just to keep at it. Know that the education you're getting is industry-specific. It's what industry is demanding today, and it's going to help you." Her journey exemplifies the impactful education provided at PACE, designed to equip students with the skills necessary to thrive in specialized fields.
At PACE, we are immensely proud of Rebecca Peech’s accomplishments and her ongoing contributions to her field. Her success story is a powerful endorsement of our commitment to fostering professional growth and excellence. Rebecca's journey is an inspiration to current and prospective students, proving that with dedication, the right education, and perseverance, achieving one’s career aspirations is not just possible but expected.
Rebecca Peech Senior Manager of Corporate Social Responsibility & Communications Dufresne Spencer Group, LLC dba Ashley
Public Relations & Strategic Communication Diploma
"PACE gave me everything I needed to know to understand the Canadian culture and diversity within the workplace," says Juan Pablo Fernandez, who graduated with an Advanced Business Management Diploma in December 2023 from PACE. Originally from Costa Rica, Juan Pablo has successfully transitioned into his role as a Financial Analyst at the Winnipeg Regional Health Authority.
Juan Pablo describes his experience at PACE as a transformative journey that compelled him to reassess and deepen his understanding of business management. "And I say it is a journey because you need to self-discover and be more self-aware of everything you thought you knew, but in the end, you realize that you don't," he reflects. This journey of self-discovery was pivotal as it equipped him with the critical tools to navigate and succeed in Canada's business landscape.
Currently, Juan Pablo applies his extensive 17 years of banking and finance experience in his role at the provincial government, particularly in the healthcare sector. His work involves strategic financial planning and advising, tasks that benefit greatly from the rigorous training and insights gained at PACE. "PACE has been an incredible journey for me," he acknowledges, highlighting how the program prepared him to understand and integrate into the Canadian workplace effectively.
Juan Pablo also cherishes the personal connections he made during his time at PACE. "The best part is that it gave me a group of friends and a network that are going to accompany me for the rest of my life," he shares. These relationships have become a lasting and supportive network, reflecting the vibrant and diverse community at PACE.
Juan Pablo's story is proof of how PACE not only educates but also nurtures and develops its students into well-rounded professionals who are ready to tackle the challenges of their respective fields. His journey from Costa Rica to Winnipeg exemplifies the global reach and impact of PACE's programs, preparing graduates to thrive in diverse and dynamic environments.
At PACE, we are proud to have played a part in Juan Pablo's professional and personal development. His success is a powerful endorsement of our commitment to providing a comprehensive education that respects and incorporates global perspectives and cultural diversity. We celebrate Juan Pablo Fernandez's achievements and look forward to continuing our support for all our students on their journeys to professional excellence.
"Right after completing my internship, I secured a job. Yes, that's what PACE does for you," shares Rita Eghujovbo, a 2024 graduate from the Human Resource Management Program. Originally from Nigeria and with a background in media, Rita chose PACE to pivot her career towards human resource management, seeking not only knowledge but also vital industry connections.
Rita's experience at PACE was exciting, intense, and fulfilling. The practical training and extensive networking opportunities provided through the program made her transition into human resources seamless. "Our instructors are top-notch professionals. They have networks everywhere," Rita recalls. Each lesson was infused with real-life situations and examples, preparing her to apply these insights immediately in her professional life.
The diverse educational environment at PACE enriched Rita's learning experience. "The class demographics and dynamics were so enriching. My classmates came from various professional backgrounds and different countries, which really enhanced our interactions, especially during group assignments," she explains. This exposure to diverse perspectives was instrumental in broadening her understanding and adaptability in a global workforce.
Rita emphasizes the importance of networking and proactive engagement for current students. Engaging with peers, instructors, and industry professionals is crucial, as these connections can significantly influence one's career trajectory.
Today, Rita is a Human Resource Generalist at Simaril Inc., where she applies her skills in recruitment, corporate communications, and diversity management—attributes she honed at PACE. Her professional journey is a testament to the effectiveness of PACE's hands-on learning approach and its focus on real-world applicability.
At PACE, we take pride in equipping our students with the tools they need to succeed in their chosen fields. Rita Eghujovbo's success story is a powerful example of how our programs empower graduates to transition seamlessly into impactful careers. We are inspired by her achievements and are eager to continue supporting our students in making their professional aspirations a reality.
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Internships
This Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.
Learn more about Internships here.
Industry Memberships
Admittance into the program includes membership in the Canadian Public Relations Society and the Canadian Agri-food Marketing Alliance.