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Apply Today!

Artificial Intelligence Diploma

Artificial Intelligence Diploma

Programs Page

Be on the cutting edge of innovation with a diploma in AI and machine learning. Artificial intelligence and machine learning is a branch of data science growing at full speed. We see the application of artificial intelligence in our daily lives, from checking the weather forecast to social media feeds, from banking and finance to healthcare, amongst others.

In this program, graduates master the skills to create and use problem-solving algorithms to provide insights, predictions, and operationalization strategies needed to transform any organization into an innovative, efficient, and sustainable company of the future.

Domestic
In-Class
Tue, 01/13/2026 Fact SheetInternational Students

Next Start Dates

Wednesday, August 26, 2026

Tuition & Fees

$13,100: Tuition cost includes the $100.00 UWSA Fee. Costs are tentative.

$1,000-$1,500: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices. Textbooks are a requirement

For more information regarding tuition & fees and payment options, click here.

Duration

12 months in duration, Mon-Fri, days and hours vary and classes may be scheduled during the day time or evenings from 9AM to 9PM.

Two breaks of one week throughout the program and two weeks off for winter break.

Hybrid Program

This program follows a blended learning model, combining in-class sessions, live online instruction, and scheduled online coursework to create a dynamic and adaptable educational experience.

Courses are carefully structured to balance in-person interaction with the convenience of online learning. Live online sessions allow students to engage with instructors and classmates in real-time, while scheduled online coursework provides flexibility in when they complete assignments within set deadlines. The number and format of online courses may vary based on program needs and scheduling.

This multi-modal approach ensures that students stay connected with their peers and instructors while developing essential workplace skills such as digital collaboration, adaptability, accountability, and effective communication. While students must follow the program’s set schedule, this blended format allows them to engage with learning in different ways, whether attending classes on campus, participating in live online discussions, or completing coursework independently. 

Objectives & Outcomes

The use of artificial intelligence is common place on devices ranging from personal smartphones to large industrial equipment. From simple algorithms to complex decision making, this program ensures that graduates have a firm, applied knowledge of artificial intelligence and machine learning.  While the curriculum and learning outcomes include establishing a general understanding of the theories underlying AI, greater emphasis is placed on the application of these techniques in a practical setting.

Successful graduates of this program shall be able to:
  • Design and implement data acquisition, management, and cleansing solutions to support data science applications;
  • Use statistical techniques in the development of data science applications;
  • Describe legal, ethical, and societal considerations arising from the application of data science and artificial intelligence;
  • Identify suitable applications and recommend the use of AI within an organization;
  • Design the overall solution architecture required to support AI; and
  • Design, test, and implement applied AI solutions.

Admission Requirements

Academic Requirements

a. Undergraduate degree or college diploma in Business, Computer Science, Engineering, Mathematics, Statistics, or Physics
or
b. In lieu of a degree/diploma; significant work experience involving analysis of data in an organizational or applied research context may be considered on an exceptional basis

Programming knowledge is strongly recommended.

Work Experience

  • Applicants who have completed an IT degree within the past two years, with coursework in Python, JSON, and SQL, are not required to have work experience.

  • For applicants without a related degree, a minimum of one year of work experience within the last five years is required using Python and SQL. Additional work experience in Java and XML is preferred.

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures. Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

International Students

Please visit our detailed Admission Requirements for international students.

The University reserves the right to request English language proficiency testing result documentation for any international applicant.

Courses & Descriptions

AI & Machine Learning Theory & Practice

- -
  • Read more about AI & Machine Learning Theory & Practice

Applied Statistics for Data Science

- -
  • Read more about Applied Statistics for Data Science

Big Data Platforms

- -
  • Read more about Big Data Platforms

Data Acquisition & Management for Data Science

- -
  • Read more about Data Acquisition & Management for Data Science

Database & Programming Essentials for Data Science

- -
  • Read more about Database & Programming Essentials for Data Science

Effective Oral Communication

- -
  • Read more about Effective Oral Communication

Effective Written Communication

- -
  • Read more about Effective Written Communication

Foundations of Data Science

- -
  • Read more about Foundations of Data Science

Indigenous Insights

- -
  • Read more about Indigenous Insights

Introduction to Machine Learning

- -
  • Read more about Introduction to Machine Learning

Project in AI & Machine Learning

- -
  • Read more about Project in AI & Machine Learning

Project Management Fundamentals

- -
  • Read more about Project Management Fundamentals

Resume Building & Job Search Techniques

- -
  • Read more about Resume Building & Job Search Techniques

Topics in Data Science

- -
  • Read more about Topics in Data Science

Writing for Academic Success

- -
  • Read more about Writing for Academic Success

Generative AI in the Workplace

- -
  • Read more about Generative AI in the Workplace

Business Fundamentals

- -
  • Read more about Business Fundamentals

Student Life

Find more information on student life at PACE here.

Career Opportunities

  • Data Scientist
  • AI Programmer/Specialist/Engineer
  • Machine Learning Engineer/Specialist
  • Machine Learning and AI Developer
  • AI/ML Researcher
  • AI/ML Data Architect
  • Deep Learning Engineer

Certifications

Upon completion of this program students will earn the Artifical Intelligence Diploma.

The Artificial Intelligence Diploma prepares students to seek certification as an Artificial Intelligence Engineer (AIETM) through ARTiBA, the Artificial Intelligence Board of America.

For more information on obtaining the AIE Credential click here.

Tech Requirements

Students must have a laptop that meets the following requirements for their program (not included in tuition).

⚠️ Tablets are not recommended for use in any program. Some required software may not be fully compatible with tablets, particularly Android devices. Students should ensure they have access to a laptop that meets the specifications below.
 

PC hardware
  • OS: Windows 11 (64 Bit) Pro or Home version (Windows 10 would be accepted).
    Note: Windows should be up to date (e.g. 23-24H2)
  • Processor: 12th Gen Intel core i5+
  • Graphics: A strong graphics card is recommended for IT and programs that require multimedia design (e.g., NVIDIA GeForce technology); for other programs, an Intel graphics card (e.g., Intel Iris Xe Graphics) is recommended.
  • Memory (RAM): 16+ GB, DDR4+.
  • Hard Drive: 500+ GB, M.2, PCIe NVMe, SSD.
  • Connectivity: Intel Wi-Fi 5-6 AX201, 2x2, 802.11ax, Bluetooth wireless card, HDMI, USB type A and Type C.
  • Should include an HD (720P+) webcam for Zoom classes.
Apple hardware
  • MacOS: Ventura or later
  • Processor: Apple’s M1, M2 or M3 chip with at least 8 Core CPU.
  • Graphics: 10 core GPU.
  • Memory (RAM): 16+ GB.
  • Hard Drive: 500+ GB, SSD.
  • Should include FaceTime HD (720P+) webcam for zoom classes.
  • Software to run Virtualization for Microsoft Windows:
    • Parallels Desktop or Virtual box

Additional Comments

Artificial Intelligence Industry Memberships

Admittance into the program includes student membership to the following:

  • Canadian Artificial Intelligence Association
  • Tech Manitoba
  • Read more about Artificial Intelligence Diploma

Sonny Primolo

Sonny Primolo

“This program will give you the tools you need to be successful in the communication industry but it’s up to you to use those tools to build a great future,” says Sonny Primolo, a graduate of the Public Relations, Marketing and Strategic Communication Diploma program at UWinnipeg PACE and valedictorian of his class in 2017.

Sonny started his career as Communications Assistant at The Winnipeg Foundation after completing an internship with Winnipeg Airport Authority. After a year at the Foundation, he was promoted to his current role as a Communications Advisor.

“PACE provided me with such a wide range of skills and abilities to do my job effectively,” he says. “The Winnipeg Foundation works with hundreds of inspiring grantees and donors My PACE experience has provided me with a wide range of skills to honour and share inspiring stories from our amazing community.”

From producing advertisements and marketing material, writing articles for print, to hosting BeCause Radio, the  Winnipeg Foundation’s radio show on CJNU 93.7FM, Sonny puts what he learned at PACE to work every day as Communications Advisor at The Winnipeg Foundation.

“Many of the projects at PACE were group oriented which has helped me to work effectively with many different individuals. This is invaluable when working closely with my colleagues, other organizations, and people in our community.”

Sonny Primolo
Communications Advisor
The Winnipeg Foundation

Public Relations & Strategic Communication Diploma
Year of Graduation
2017
Domestic
  • Read more about Sonny Primolo

Stacie Ritchie

Stacie Ritchie

“The fact that PACE offered an accelerated program really caught my eye,” says Stacie Ritchie, who says she didn’t want to spend years sitting in a classroom. “I did quite a bit of research and found that PACE had an extremely high success rate which really made this choice easy for me.”
 
With a background in hospitality and tourism management, Stacie was looking to make her next career move into human resource management. She graduated with a Human Resource Management Diploma from UWinnipeg PACE in 2018 and was able to quickly secure a position as Human Resources Administrator at CWB National Leasing.

“We are a growing company so I wear many different hats,” she says. Some of her responsibilities include facilitating orientations and onboarding initiatives for new hires, overseeing service awards, assisting with recruitment processes and collaborating with others in the organization and across the country, among other tasks.

 “I am so thankful for PACE as I have landed my dream job right out of school, learned a lot and made some lifelong friends along the way,” she says. Stacie says the real-life scenarios that each instructor brought to the classroom helped prepare her for her role.

“We were able to learn from their experiences and get a better feel of the industry we were getting into. The instructors also helped prepare us for what HR professionals are looking for when hiring.”

“The HR industry is growing and there will always be a need for it. You will be pulled in multiple directions all with deadlines you need to meet. I feel confident in completing tasks in my current role thanks to PACE.”

Stacie Ritchie
Human Resources Specialist, Health and Wellness
Payworks Payroll Services Canada

Human Resource Management Diploma (Full-time)
Year of Graduation
2018
Domestic
  • Read more about Stacie Ritchie

Theressa Genaille

Theressa Genaille

“I chose UWinnipeg PACE because I really wanted to challenge myself,” says Theressa Genaille, who graduated from the Educational Assistant Diploma in 2019.

“I felt like it was a good fit for a student like myself; I love learning, the population is incredibly diverse, and I am the first in my family to graduate from a university program, which is huge deal for the indigenous community here in Winnipeg.”

“I wanted to be an Educational Assistant because of how underrepresented Indigenous leaders are in education. When I was in my youth, I really craved that guidance, and unfortunately, did not get it,” says Theressa. “Being an EA lets you give that one-on-one connection that many students in the system need. You become the go-to adult, and build life-changing support for those that require it the most.”

Theressa says her most memorable lesson from PACE was a conversation she had with an instructor while she was going through a rough period in the middle of the program.

“He had said that I had something special to share. That piece of advice has really helped me to not lose my sparkle and to remember why I chose the EA program in the first place.”

Educational Assistant Diploma (Part-time)
Year of Graduation
2019
Domestic
  • Read more about Theressa Genaille

Paula Shaver

Paula Shaver

With several professional certifications in her pocket, including a Lean Sigma Yellow Belt Certification, Paula Shaver is always keen to broaden her skill set, to advance her career, and to pursue opportunities that open additional doors for career – which lead her to UWinnipeg PACE.

Paula completed PACE’s Management Certificate in 2018. Paula is a Client Account Manager at Manitoba Liquor and Lotteries, where she has worked for the past 26 years. She has been in her current position for the last two years.

Juggling a full-time job, small business, being a wife, the mother of three children between the ages of 9 and 19, and making time for the cottage and travelling with her family, meant Paula Shaver was looking for a program that met her needs when she decided to upgrade her skills.

“I loved the online PACE courses where I could work at a pace that suited my busy life 24/7 no matter where I was,” she says. “My PACE experience gave me skills with oral and written communication and organizational behaviour; skills I could put to use every day.”

“The best advice I can give others who are interested in PACE programs is just do it, take the plunge, you won’t regret it. If you try to wait for a time in your life that you think will accommodate school, life will pass you by and you’ll never reach your goals. PACE enables you to do it all.”

Paula Shaver
Client Account Program Manager
Manitoba Liquor & Lotteries Corporation

Management Certificate
Program (Archived Programs)
Management Certificate
Year of Graduation
2018
Domestic
  • Read more about Paula Shaver

Draper Houston

Draper Houston

“I chose PACE primarily because of the course length,” says Draper Scott Houston. Draper graduated from PACE’s Public Relations, Marketing and Strategic Communications (PRMSC) Diploma in 2011 and has been working as a Communications & Branding Specialist at Boeing Canada since 2017.

After 10 years as an armoured reconnaissance soldier, Draper was re-entering the civilian world and wanted to enter the workforce quickly. He chose PACE because he could complete his program in one year.

“The fact that [the] instructors were industry professionals teaching real-life skills based on their experience was a huge factor as well,” he says. “The size of the class allowed you to gain one-on-one time with the instructor who was actually someone from the industry.”

“PACE provided me a solid foundation. Without PACE, I wouldn’t have the basics that I use in my current position everyday.”

Draper’s advice to students in the PRMSC program? Network!

‘Network. Network. Network. The classes are very thorough and you learn a ton, but in this line of work, nothing replaces a solid contact list. The program does a great job of pointing you in the right direction.”

Draper Houston
Communications Consultant
DH Communications

Public Relations & Strategic Communication Diploma
Year of Graduation
2011
Domestic
  • Read more about Draper Houston

Supply Chain Management Diploma

Supply Chain Management Diploma

Programs Page

Lead the way in this, industry-aligned program. Graduates get the hands-on skills and knowledge needed to manage, organize, and run supply chain functions. From logistics to procurement, knowledge management to global sourcing, students cover all aspects of the supply chain management field, being challenged to apply theory to the practical workplace.

Delivered by industry experts and supported by the Supply Chain Management Association of Manitoba (SCMA-MB), this program offers students an educational experience that is rooted in real-world practice and current industry needs.

New for Spring 2024: Supply Chain Management Diploma graduates now receive advanced standing for three additional workshops toward the Supply Chain Management (SCM) designation. In total they are credited for 7 of the 8 modules and 4 of the 6 workshops required for the designation, bringing them significantly closer to achieving full SCM accreditation.

Domestic
Hybrid
Mon, 05/04/2026 Fact SheetInternational Students

Tuition & Fees

$12,700: Tuition cost includes the $100.00 UWSA Fee. Costs are subject to change.*

$2,500-$3,000: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices. Textbooks are a requirement.

For more information regarding tuition & fees and payment options, click here.

Click here for more information on Tuition & Fees for International Students.

Duration

12 months in duration, Mon-Fri, days and hours vary.

Holidays and breaks provided throughout program duration.

Hybrid Program

This program follows a blended learning model, combining in-class sessions, live online instruction, and scheduled online coursework to create a dynamic and adaptable educational experience.

Courses are carefully structured to balance in-person interaction with the convenience of online learning. Live online sessions allow students to engage with instructors and classmates in real-time, while scheduled online coursework provides flexibility in when they complete assignments within set deadlines. The number and format of online courses may vary based on program needs and scheduling.

This multi-modal approach ensures that students stay connected with their peers and instructors while developing essential workplace skills such as digital collaboration, adaptability, accountability, and effective communication. While students must follow the program’s set schedule, this blended format allows them to engage with learning in different ways, whether attending classes on campus, participating in live online discussions, or completing coursework independently. 

Objectives & Outcomes

The Supply Chain Management Diploma program prepares graduates to work as at the management level in the supply chain field, providing a comprehensive foundation in the theory and practices of supply chain management based on the best practices and industry standards in Canada.

Outcomes

  • Be able to define and use supply chain management terms and theories in real world scenarios
  • Be able to analyze, design, and make recommendations on supply chain management operations
  • Be able to problem solve for issues in supply chain management
  • Be able to effectively supervise, manage, and organize teams for productive work

Admission Requirements

 

Admission Requirements

  • Be a high school graduate or hold a Mature Status Diploma.
    • MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.

OR

  • Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
    • MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).

Work Experience

  • Applicants with a degree must have at least one year of work experience, with part-time work being acceptable.

  • Applicants without a degree must have a minimum of three years of work experience.

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.

Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

Accreditation

Management Certificate accredited by Chartered Managers Canada (CIM)

 

Certified in Management designation (CIM).

Supply Chain Canada Logo

New for Spring 2024: Supply Chain Management Diploma graduates now receive advanced standing for three additional workshops toward the Supply Chain Management (SCM) designation. In total they are credited for 7 of the 8 modules and 4 of the 6 workshops required for the designation, bringing them significantly closer to achieving full SCM accreditation.

Students graduating from the Management Certificate may apply for the Certified in Management designation (CIM).

Get more information about obtaining the CIM Credential

Courses & Descriptions

Business Fundamentals

- -
  • Read more about Business Fundamentals

Business Law

- -
  • Read more about Business Law

Competitive Bidding, Contract Preparation & Contract Management

- -
  • Read more about Competitive Bidding, Contract Preparation & Contract Management

Cultural Dimensions & Environmental Influences

- -
  • Read more about Cultural Dimensions & Environmental Influences

Effective Oral Communication

- -
  • Read more about Effective Oral Communication

Effective Written Communication

- -
  • Read more about Effective Written Communication

Essential Skills for Managers

- -
  • Read more about Essential Skills for Managers

Ethical Behaviour & Social Responsibility

- -
  • Read more about Ethical Behaviour & Social Responsibility

Financial Fundamentals

- -
  • Read more about Financial Fundamentals

Global Sourcing

- -
  • Read more about Global Sourcing

Indigenous Insights

- -
  • Read more about Indigenous Insights

Economics

- -
  • Read more about Economics

Knowledge Management

- -
  • Read more about Knowledge Management

Logistics & Transportation

- -
  • Read more about Logistics & Transportation

Negotiation Skills for Supply Chain Managers

- -
  • Read more about Negotiation Skills for Supply Chain Managers

Managing Operations

- -
  • Read more about Managing Operations

Marketing Fundamentals

- -
  • Read more about Marketing Fundamentals

Organizational Behaviour

- -
  • Read more about Organizational Behaviour

Procurement & Supply Management

- -
  • Read more about Procurement & Supply Management

Project Management Fundamentals

- -
  • Read more about Project Management Fundamentals

Resume Building & Job Search Techniques

- -
  • Read more about Resume Building & Job Search Techniques

Risk Management

- -
  • Read more about Risk Management

Strategic Planning

- -
  • Read more about Strategic Planning

Supply Chain Management Capstone Course

- -
  • Read more about Supply Chain Management Capstone Course

Supply Chain Management for Services, Capital Goods & Major Projects

- -
  • Read more about Supply Chain Management for Services, Capital Goods & Major Projects

Supply Chain Management for the Public Sector

- -
  • Read more about Supply Chain Management for the Public Sector

Supply Chain Management Fundamentals

- -
  • Read more about Supply Chain Management Fundamentals

Sustainable Business Practices

- -
  • Read more about Sustainable Business Practices

Writing for Academic Success

- -
  • Read more about Writing for Academic Success

Writing Cases for Supply Chain Management

- -
  • Read more about Writing Cases for Supply Chain Management

Generative AI in the Workplace

- -
  • Read more about Generative AI in the Workplace

Student Life

Find more information on student life at PACE here.

Career Opportunities

Supply Chain Manager

Procurement Manager

Commodity Manager

Logistics Business Manager

Transportation Coordinator

Customs Broker

Purchasing Agent

Production Logistics Coordinator

Purchasing Manager

Certifications

Academic Credentials

Upon completion of this program students will earn two valuable educational credentials:

  • Supply Chain Management Diploma
  • Management Certificate

This program meets the standard entry into the Supply Chain Management Association of Manitoba’s Designation Program.

Tech Requirements

Students must have a laptop that meets the following requirements for their program (not included in tuition).

⚠️ Tablets are not recommended for use in any program. Some required software may not be fully compatible with tablets, particularly Android devices. Students should ensure they have access to a laptop that meets the specifications below.
PC hardware
  • OS: Windows 11 (64 Bit) Pro or Home version (Windows 10 would be accepted).
    Note: Windows should be up to date (e.g. 23-24H2)
  • Processor: 12th Gen Intel core i5+
  • Graphics: A strong graphics card is recommended for IT and programs that require multimedia design (e.g., NVIDIA GeForce technology); for other programs, an Intel graphics card (e.g., Intel Iris Xe Graphics) is recommended.
  • Memory (RAM): 16+ GB, DDR4+.
  • Hard Drive: 500+ GB, M.2, PCIe NVMe, SSD.
  • Connectivity: Intel Wi-Fi 5-6 AX201, 2x2, 802.11ax, Bluetooth wireless card, HDMI, USB type A and Type C.
  • Should include an HD (720P+) webcam for Zoom classes.
Apple hardware
  • MacOS: Ventura or later
  • Processor: Apple’s M1, M2 or M3 chip with at least 8 Core CPU.
  • Graphics: 10 core GPU.
  • Memory (RAM): 16+ GB.
  • Hard Drive: 500+ GB, SSD.
  • Should include FaceTime HD (720P+) webcam for zoom classes.
  • Software to run Virtualization for Microsoft Windows:
    • Parallels Desktop or Virtual box

Additional Comments

Supply Chain Management Industry Memberships

Admittance into the program includes membership in the Supply Chain Management Association of Manitoba.

 

  • Read more about Supply Chain Management Diploma

Digital & Social Media Marketing Certificate

Digital & Social Media Marketing Certificate

Programs Page

Digital media is in increasing demand, whether for a government organization, a non-profit entity, or a for-profit business. Digital channels provide opportunities for greater reach, increased connectivity, better monitoring, and increased return-on-investment, and are being chosen over traditional alternatives at an increasing rate.

The Digital & Social Media Marketing Certificate program is designed to provide students with the fundamental skills needed to develop an effective digital and social media marketing strategy that contributes to overall business success, regardless of sector.

This hands-on program provides focused and industry-aligned instruction that includes real-world scenarios in a university setting. This part time program is delivered by local professionals who bring up-to-the-minute experience and examples, helping students get a solid understanding of how to use digital and social media to further business.

 

Domestic
Online
Fact SheetClick Here for International Students

Tuition & Fees

$2,900

For more information regarding tuition & fees and payment options, click here.

Costs may vary depending on course selection and are subject to change.

Duration

The program can be completed in 12-18 months.  Students have up to five years to complete the program requirements. 

Objectives & Outcomes

Objectives

This hands-on program is for individuals interested in:

  • Seeking professional development to upgrade their skills and/or gain the latest knowledge in this dynamic and expanding profession
  • Complementing an academic degree or college diploma to specialize in this career path

Outcomes

On completion of this program students should be able to:

  • Apply a thorough understanding of the strategy and tactics involved in digital and social media marketing to enhance business goals
  • Define, evaluate and prioritize various digital and social media channels
  • Utilize a wide variety of tools and techniques, including web analytics, digital branding, blogging, online advertising, social media, and SEO.

Admission Requirements

  • Be a high school graduate or hold a Mature Status Diploma.
    • MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.

OR

  • Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
    • MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures. Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

Courses & Descriptions

Required Courses

The program consists of three components: four core courses, one elective and three seminars (which are specific to the Digital and Social Media Marketing Certificate).  All courses are 36 hours, and seminars are 7 hours, unless otherwise noted. 

Total hours:  201

Upon completion of the prerequisite course, Digital & Social Media Marketing,  it is recommended that students take the remaining courses in the following order:

Digital & Social Media Marketing

- -
  • Read more about Digital & Social Media Marketing

Digital Marketing Strategy

- -
  • Read more about Digital Marketing Strategy

Digital Advertising & Email Marketing

- -
  • Read more about Digital Advertising & Email Marketing

Digital Marketing Analytics

- -
  • Read more about Digital Marketing Analytics
Elective Courses

Students must complete one of the two elective options.
 

Electives Required
1

Digital Content & Storytelling

- -
  • Read more about Digital Content & Storytelling

Visual Content for Digital Marketing

- -
  • Read more about Visual Content for Digital Marketing
Seminars

Seminars are intensive one-day workshops.

Seminars may be taken in any order.

Seminars Required
3

Defining Target Audiences & Creating Personas

- -
  • Read more about Defining Target Audiences & Creating Personas

DSSM Seminar: Social Media Policy Development

- -
  • Read more about DSSM Seminar: Social Media Policy Development

Ethics & Governance in Social Media

- -
  • Read more about Ethics & Governance in Social Media

Handling Issues & Crisis in Social Media

- -
  • Read more about Handling Issues & Crisis in Social Media

How to Make a Portfolio

- -
  • Read more about How to Make a Portfolio

Project Management for Digital Communications

- -
  • Read more about Project Management for Digital Communications

Social Video & DSLR Workshop

- -
  • Read more about Social Video & DSLR Workshop

Seminars for Success for Part-time Students

The following seminars are offered to Part-time students to set you up for success in your studies

The seminars are not required, but may be useful to brush up on your academic skills.

Writing at University  (FREE!)

Are you looking to sharpen your writing skills? This half-day seminar is exactly what you need to master the art of academic writing.

From understanding assignment guidelines and outlining assignments to finding information and citing it correctly, this short course gives you the tools you need to master writing in an academic environment

For more information, please visit our Writing at University page.

Learning Techniques ($50)

Set yourself up for success with the Learning Techniques Seminar (DPS 15179) and learn how to learn! In this 3 hour online seminar, you gain the tools you need to be successful with their current studies and with lifelong learning.

Students gain an understanding of their own learning style and of how the learning process works. In addition, students learn to apply practical strategies for goal setting, managing their time, reading texts, enhancing memory, taking notes, writing essays and studying for exams.

PACE highly recommends that you complete the Learning Techniques Seminar to help enhance your education at PACE if you:

  • Do not have post-secondary education
  • Have been out of school for a number of years
  • Are new to Canada and/or Canadian post-secondary education

For more information, please visit our Learning Techniques page.

 

Recruiters' Secrets to Writing Resumes ($105)

In this one-day session, we focus on integrating personality and communication style, personal motivators, key skills, and experience into a skills-based resume that grabs the attention of recruiters and lands you an interview for your next dream job.

This workshop is designed for professionals seeking to advance their career through promotion or changing industry sectors. Using a combination of marketing and communication strategies you’ll create a powerful resume that will get noticed the next time you apply for a job.

For more information, please visit our Recruiters' Secrets to Writing Resumes

 

Student Recommendations

"The program as a whole was put together very well, with a lot of amazing instructors. As someone who went in with some marketing knowledge already, there was still so much to learn that I could take away and apply immediately to my current job." - Ian Peters

"Going back to school was a big deal for me and I really enjoyed it- although at times it was hard, I sure did learn a lot. It is helping me already with my work. This is such a great program. I’m so glad that I found it." - Sherry Rasmussen

Career Opportunities

Communications and Social Media Officer

Digital and Social Media Coordinator

Digital Communications Coordinator

Digital Marketing Manager

Digital Media Specialist

Social Media Manager

Social Media Specialist

Tech Requirements

Students must have a computer that meets the following requirements for their program (not included in tuition).

PC hardware
  • CPU: Multicore Intel® or AMD processor (2 GHz or faster processor with SSE 4.2 or later) with 64-bit support.
  • RAM: 8GB of RAM (16GB recommended)
  • Graphics card: 2 GB of VRAM
  • Hard Disk space: 256GB (500GB recommended)
  • Operating system: Microsoft Windows 10 or 11  (64 bit) (versions Windows 10 versions  20H2, 21H1, 21H2, and Windows 11 version 21H2)
Apple hardware
  • Processor: Multicore Intel® processor (2 GHz or faster processor with SSE 4.2 or later) with 64-bit support or Apple silicon/M1
  • Operating system: macOS 12.0 (Monterey), version 11 (big sur) and version 10.15 (Catalina)
  • RAM: 8GB (16GB recommended)
  • Hard disk space: 256GB (500GB SSD recommended)
  • Software to run Virtualization for Microsoft Windows
    • Parallels Desktop or VirtualBox
  • Read more about Digital & Social Media Marketing Certificate

Tanya Penner

Tanya Penner

In 2014, I graduated from the University of Winnipeg with a Bachelor of Arts in English (Hons.). My BA transformed me into the writer and storyteller that I am today, but I knew that I needed something extra that would allow me to apply my talent in a field where being an effective communicator was an essential skill. After doing a lot of research, I decided that a career in Marketing and Communications was a perfect fit for me. I could use the skills I had worked so hard to build to and put them to use in an industry where expressing big ideas with the right words is everything.

I chose PACE because of the length of the program, and because the comprehensive classes give you the tools to prepare you for a career in PR, Marketing, or Communications. The range of topics covered educate you with the depth of knowledge required for roles in many industries. My most memorable PACE experience is the time spent in class learning with other bright, motivated people. You’re all immersed in the experience together, and as a result you form lasting friendships.

One of my instructors also became my mentor. That’s memorable for me because her guidance has helped me a great deal in my professional development and driven me to accomplish more goals in one year than I ever thought possible. It’s really important to surround yourself with people who believe in your abilities while completing this program, and she gave me that support.

I would recommend PACE to anyone who is either starting a career and wants a competitive advantage, or who wants to change careers and needs to be career-ready quickly. You’ll learn from talented instructors who are already in the industry, so they know what you need to succeed in your field. If you’re confident that PR, Marketing or Communications is your passion, PACE will get you ready for the workforce.

PACE helped me achieve my personal goals by preparing me for work right out of school. I got an amazing job almost immediately after I finished my internship at one of Western Canada’s most well-respected agencies, McKim Communications Group. I knew that I wanted to be in a fast-paced agency environment where I would get to work on all kinds of different projects and with clients in many different industries. I get to work with some of the best and most creative people in the business because of the skills I acquired from PACE.

If you decide to make the leap and take this program, it will not be easy. You will live and breathe PR, Marketing and Comms for 13 months, and you will have to make sacrifices. But when you emerge, you’ll be ready to take on the world and live a life of passion doing what you love.

Tanya Penner
Intermediate Product Analyst
Celero Solutions

Public Relations & Strategic Communication Diploma
Year of Graduation
2017
Domestic
  • Read more about Tanya Penner

Chelsea Kaufmann

Chelsea Kaufmann

After graduating from university with a degree in psychology and labour studies, Chelsea Kaufmann enrolled in PACE’s Human Resource Management program to gain the skills she needed to follow her passion and find employment.

“Nowadays, it can be very difficult to find a job with a general bachelor’s degree,” she said. “I chose PACE because it seemed like it offered a more concentrated view in the field that I was interested in.”

During the program, Kaufmann got the opportunity to intern with the Manitoba Association of Health Care Professionals and is now working with the organization as a Labour Relations Officer. She says her experiences at PACE helped prepare her for the demands of the workplace.

“PACE provided me with exposure to the professional world, it wasn’t all about learning straight from a textbook,” Kaufmann said. “It was about learning from professional’s real-life experiences and learning by doing projects that help prepare you for the real world.”

Thanks to the program’s talented instructors, small class sizes, condensed course delivery, and networking opportunities Kaufmann says she “grew so much both professionally and personally” during the ten-month program.

Chelsea Kaufmann
Labour Relations Officer
Manitoba Association of Health Care Professionals

Human Resource Management Diploma (Full-time)
Year of Graduation
2016
Domestic
  • Read more about Chelsea Kaufmann

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