Skip to main content

Search form

Main menu

  • UWinnipeg
  • PT Timetable
  • Corporate Solutions
  • About Us
  • Contact Us
  • Student Logins
Menu

Secondary Menu

Home
  • Future Students
    • Admissions

      Admissions Menu

      • Admission Requirements
      • Apply Today
      • Tuition & Fees
      • Funding & Financial Aid
      • Internships
      • Student Life
      • FAQ
      • Pathways to UWinnipeg
      • Student Success Stories
      • PACE News

      Programs

      Programs for Domestic Students

      • Full Time
      • Part Time
      • Microcredentials
      • Corporate Solutions
      • 55 Plus Program

      Courses

      Courses

      • Part Time Timetable
      • Register for Courses
  • Current Students
    • Part Time

      Part Time

      • Part Time Students Home
      • Part Time Timetable
      • Part Time Students Planning Tool
      • Register for Courses
      • Online Learning for Part Time Students

      All

      All

      • Transfer Credits
      • Student Resources
      • Forms
      • FAQ
      • Graduation Information
      • Student Life
      • PACE News

      Student Logins

      Student Logins

      • Nexus Login
      • WebAdvisor Login
      • Webmail Login
  • International Students
    • International Students

      International Students

      • Programs
      • Admission Requirements
      • Admission Process for Full Time Students
      • Tuition & Fees
      • Study In Canada
      • UWinnipeg English Language Pathways
      • International Student Success Stories
      • Transfer Credits
      • PACE News
      • Join Us for Live Webinar About Studying at PACE
  • About Pace
    • About Pace

      About PACE

      • About Us
      • Contact Us
      • Fact Sheets & Publications
      • Instructors
      • Teach at PACE
      • Policies
      • PACE News
Apply Today!

Strategic Communications & Digital Marketing Diploma

Programs Page

Prepare for a dynamic career as a skilled communicator and digital strategist in both corporate and non-profit sectors. This program offers a strong foundation in strategic communication and public relations while integrating specialized training in digital marketing and social media management.

With a focus on best practices and emerging industry trends, students gain the tools and knowledge to navigate the evolving communications landscape, tackle complex challenges, and lead impactful campaigns. The program emphasizes the development of effective strategies for digital platforms, equipping graduates with the skills to build engagement, manage reputations, and drive business success through integrated communication and marketing efforts.

Graduates are uniquely positioned to excel in a wide range of industries, blending the art of communication with the science of digital marketing.

Domestic
Hybrid
Thu, 09/04/2025 Fact SheetInternational Students

Tuition & Fees

$10,900 Tuition cost includes the $100.00 UWSA Fee. Costs are tentative.

$2,500-$3,000: Textbook costs may vary depending on new, rental, used, or electronic purchasing choices.

For more information regarding tuition & fees and payment options, click here.

Click here for more information on Tuition & Fees for International Students.

Duration

12 months in duration, Mon-Fri, 9am-4pm.

Two breaks of one week throughout the program and two weeks off for winter break.

Hybrid Program

This program follows a blended learning model, combining in-class sessions, live online instruction, and scheduled online coursework to create a dynamic and adaptable educational experience.

Courses are carefully structured to balance in-person interaction with the convenience of online learning. Live online sessions allow students to engage with instructors and classmates in real-time, while scheduled online coursework provides flexibility in when they complete assignments within set deadlines. The number and format of online courses may vary based on program needs and scheduling.

This multi-modal approach ensures that students stay connected with their peers and instructors while developing essential workplace skills such as digital collaboration, adaptability, accountability, and effective communication. While students must follow the program’s set schedule, this blended format allows them to engage with learning in different ways, whether attending classes on campus, participating in live online discussions, or completing coursework independently. 

Objectives & Outcomes

The Strategic Communications & Digital Marketing Diploma prepares graduates to excel in the ever-changing fields of communications and digital marketing by equipping them with advanced skills in strategic planning, digital engagement, and public relations. This program emphasizes the integration of traditional and digital approaches to communication, empowering graduates to lead effective campaigns, build brand awareness, and foster meaningful relationships with stakeholders across various platforms and industries.

Outcomes

  • Strategic Analysis and Influence: Identify, analyze, and align organizational objectives with communication strategies, while effectively engaging key interest groups and stakeholders.
  • Advising Leadership: Guide management on critical business, communications, and policy decisions through strategic insights and data-driven recommendations.
  • Public Relations Strategy Development: Create public relations strategies that build awareness, shape favorable perceptions, promote products and services, and set measurable objectives to evaluate effectiveness.
  • Relationship Building and Collaboration: Foster strong relationships with internal and external stakeholders, public interest groups, clients, and the media to enhance communication efforts and support organizational goals.
  • Media Relations Expertise: Design and implement media relations strategies to enhance visibility, credibility, and community engagement.
  • Market Analysis and Innovation: Analyze consumer behavior, employ marketing tools and research methodologies to assess market trends, and develop innovative products and services to increase market share.
  • Mastery of Communication Tools: Create professional communication materials, including press kits, news releases, newsletters, annual reports, brochures, and personality profiles, tailored to diverse audiences.
  • Crisis and Change Management: Plan and lead crisis communication efforts and effectively manage organizational change to protect reputation and maintain stakeholder trust.
  • Promotional Publication Development: Coordinate and produce content for internal and external promotional materials, overseeing the planning, editing, and distribution of high-quality publications.
  • Digital Integration and Adaptation: Gain expertise in adapting traditional communication materials for digital platforms and leveraging digital technologies to enhance public relations and marketing strategies.
  • Financial and Budgeting Skills: Exercise sound financial decision-making and budgeting skills to ensure the efficient allocation of resources across communication and marketing initiatives.

Admission Requirements

 

Admission Requirements

  • Be a high school graduate or hold a Mature Status Diploma.
    • MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma.

OR

  • Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWPACE) with minimum cumulative GPA of 2.5 or higher.
    • MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college).

Work Experience

Public Relations and Strategic Communication Diploma applicants should have a minimum of one year of professional work experience. Preference may be given to applicants with work experience related to communications and/or marketing.

English Language Requirements

Applicants whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit proof of meeting one of the accepted English language proficiency measures.

Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

International Students

Please visit our detailed Admission Requirements for international students.

Download the UWPACE English Language Requirements (PDF) for additional English proficiency tests and programs and waiver options for the English language requirement.

The University reserves the right to request English language proficiency testing result documentation for any applicant whose education was completed outside of Canada.

Accreditation

 

Courses & Descriptions

Advanced Design Tools

- -
  • Read more about Advanced Design Tools

Case Studies & Issues in Public Relations

- -
  • Read more about Case Studies & Issues in Public Relations

Cultural Intelligence for Today's Workplace

- -
  • Read more about Cultural Intelligence for Today's Workplace

Digital Advertising & Email Marketing

- -
  • Read more about Digital Advertising & Email Marketing

Digital Content & Storytelling

- -
  • Read more about Digital Content & Storytelling

Digital Design Tools

- -
  • Read more about Digital Design Tools

Digital Marketing Analytics

- -
  • Read more about Digital Marketing Analytics

Digital Marketing Strategy

- -
  • Read more about Digital Marketing Strategy

Digital & Social Media Marketing

- -
  • Read more about Digital & Social Media Marketing

E-Commerce for Digital Marketing

- -
  • Read more about E-Commerce for Digital Marketing

Effective Oral Communication

- -
  • Read more about Effective Oral Communication

Effective Written Communication

- -
  • Read more about Effective Written Communication

Event Management Fundamentals

- -
  • Read more about Event Management Fundamentals

Fundraising & Fund Development

- -
  • Read more about Fundraising & Fund Development

Generative AI in the Workplace

- -
  • Read more about Generative AI in the Workplace

How to Make a Portfolio

- -
  • Read more about How to Make a Portfolio

Indigenous Insights

- -
  • Read more about Indigenous Insights

Media Relations for Public Relations

- -
  • Read more about Media Relations for Public Relations

Online Consumer Psychology

- -
  • Read more about Online Consumer Psychology

Strategic Communication I

- -
  • Read more about Strategic Communication I

Strategic Communication II

- -
  • Read more about Strategic Communication II

Resume Building & Job Search Techniques

- -
  • Read more about Resume Building & Job Search Techniques

Strategic Public Relations Planning

- -
  • Read more about Strategic Public Relations Planning

Writing for Academic Success

- -
  • Read more about Writing for Academic Success

Writing for Strategic Communication I

- -
  • Read more about Writing for Strategic Communication I

Writing for Strategic Communication II

- -
  • Read more about Writing for Strategic Communication II

Writing for Strategic Communication III

- -
  • Read more about Writing for Strategic Communication III

Student Life

Find more information on student life at PACE here.

Career Opportunities

Communications Officer

Community Relations Officer

Communications Advisor

Communications and Social Media Officer

Digital and Social Media Coordinator

Communications Specialist

Digital Marketing Coordinator

Public Relations Coordinator

Public Relations and Marketing Coordinator

Fund Development Officer

Fundraiser

Certifications

Academic Credentials

Upon successful completion of the full-time program, you will be eligible for the following academic credentials:

  • Strategic Communications & Digital Marketing Diploma
  • Digital and Social Media Marketing Certificate

Tech Requirements

Students must have a laptop that meets the following requirements for their program (not included in tuition).

⚠️ Tablets are not recommended for use in any program. Some required software may not be fully compatible with tablets, particularly Android devices. Students should ensure they have access to a laptop that meets the specifications below.
PC hardware
  • OS: Windows 11 (64 Bit) Pro or Home version (Windows 10 would be accepted).
    Note: Windows should be up to date (e.g. 23-24H2)
  • Processor: 12th Gen Intel core i5+
  • Graphics: A strong graphics card is recommended for IT and programs that require multimedia design (e.g., NVIDIA GeForce technology); for other programs, an Intel graphics card (e.g., Intel Iris Xe Graphics) is recommended.
  • Memory (RAM): 16+ GB, DDR4+.
  • Hard Drive: 500+ GB, M.2, PCIe NVMe, SSD.
  • Connectivity: Intel Wi-Fi 5-6 AX201, 2x2, 802.11ax, Bluetooth wireless card, HDMI, USB type A and Type C.
  • Should include an HD (720P+) webcam for Zoom classes.
Apple hardware
  • MacOS: Ventura or later
  • Processor: Apple’s M1, M2 or M3 chip with at least 8 Core CPU.
  • Graphics: 10 core GPU.
  • Memory (RAM): 16+ GB.
  • Hard Drive: 500+ GB, SSD.
  • Should include FaceTime HD (720P+) webcam for zoom classes.
  • Software to run Virtualization for Microsoft Windows:
    • Parallels Desktop or Virtual box

Additional Comments

Internships

This Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.

Learn more about Internships here.

Industry Memberships

Admittance into the program includes membership in the International Association of Business Communicators and the Canadian Public Relations Society and the Canadian Agri-food Marketing Alliance.

Apply Today
UWinnipeg PACE
  • UWinnipeg
  • About Us
  • Contact Us
  • About Pace
  • Webadvisor
  • Nexus Login
  • Webmail Login
  • Contact Webmaster
COPYRIGHT © 2018 THE UNIVERSITY OF WINNIPEG - PROFESSIONAL, APPLIED AND CONTINUING EDUCATION
Privacy PolicyEmergency Info

Cookies

By clicking "Accept" you allow cookies that improve your experience on our site, help us analyze site performance and usage, and enable us to show relevant marketing content.

Accept