Strategic Communications & Digital Marketing Diploma
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Become the Voice Behind Today's Leading Brands
Launch Your Career in Strategic Communications, Public Relations & Digital Marketing in Just 12 Months
Build expertise in Strategic Communications, Public Relations, and Digital Marketing—the integrated skill set employers increasingly seek in today's communications professionals.
Organizations need skilled communicators who can build brands, engage audiences, manage reputations, and create meaningful digital experiences. This career-focused diploma prepares you to combine strategic communication, public relations, digital marketing, and social media into one powerful professional skillset.
Whether supporting corporate communications, developing marketing campaigns, managing online communities, or leading public relations initiatives, you'll graduate ready to help organizations communicate with confidence in an increasingly digital world.
Why Strategic Communications?
Today's organizations communicate everywhere.
- Websites.
- Social media.
- Media interviews.
- Internal communications.
- Advertising.
- Public relations.
- Email marketing.
- Digital campaigns.
Behind every successful organization is a team of communication professionals helping shape its reputation, engage audiences, tell compelling stories, and support business growth.
The Strategic Communications & Digital Marketing Diploma prepares graduates to become versatile communication professionals who can think strategically, write effectively, create engaging content, and manage communication across traditional and digital platforms.
Every Organization Needs Great Communicators
From government and healthcare to technology startups, non-profit organizations, agencies, and global corporations, organizations rely on communication professionals to build trust, strengthen brands, and engage customers and communities.
Graduates are prepared for careers across industries including:
- Marketing and Advertising
- Public Relations
- Government
- Healthcare
- Non-Profit Organizations
- Technology
- Financial Services
- Education
- Tourism and Hospitality
- Professional Services
Whether managing social media, developing communication strategies, creating digital campaigns, or supporting executive communications, graduates help organizations connect with the people who matter most.
Throughout the program you will learn how to:
- Develop integrated communication and marketing strategies
- Create compelling content across digital and traditional media
- Manage social media and online communities
- Build public relations and media relations campaigns
- Plan and execute digital marketing initiatives
- Analyze audiences, consumer behaviour, and campaign performance
- Manage organizational reputation and crisis communications
- Advise leaders on strategic communications and stakeholder engagement
- Measure campaign effectiveness using marketing analytics
Why PACE?
Learn from experienced communications and marketing professionals while developing practical skills through real-world projects and industry-focused learning.
Program highlights include:
- Integrated curriculum combining strategic communications, public relations, and digital marketing
- Hands-on experience developing communication plans, campaigns, and digital content
- Practical learning in branding, media relations, content creation, social media, and marketing strategy
- Exposure to current digital marketing platforms and emerging communication technologies
- Industry-experienced instructors actively working in communications and marketing
- Resume development and career preparation
- Memberships with the Canadian Public Relations Society (CPRS) and the Canadian Agri-Food Marketing Alliance (CAFA) included
- Career-focused learning designed for today's communications profession
Domestic
Hybrid
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Connect with the Communications Community
As a student in the Strategic Communications & Digital Marketing Diploma, you'll receive membership opportunities with leading professional organizations, providing access to industry networks, professional development, events, and emerging trends in communications and marketing.
Membership opportunities include:
These connections help you build your professional network while staying current in the rapidly evolving fields of strategic communications, public relations, and digital marketing.
Internship
Apply what you've learned in a professional workplace through a supervised internship with one of PACE's industry partners.
Your internship allows you to:
Many students identify their internship as one of the most valuable parts of the program, providing hands-on experience that complements classroom learning.